Public Relations Account Director (B2B Technology, Cybersecurity, Financial Serv

Overview Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services)

Join to apply for the Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services) role at Highwire.

Base pay range

$110,000.00 / yr - $130,000.00 / yr

About Us Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values : Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Key Responsibilities Media / Influencer Relations

Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same.

Strong grasp and creative use of social media channels to engage and support efforts.

Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)

Experience measuring the ROI of communications activities.

Experience with social media influencer engagement, content campaigns, and media coverage amplification

Client Service / Management

Deliver exemplary client service for specified clients.

Developing and maintaining a strong working relationship with the client who listens and values your advice.

Developing a strong working knowledge of clients’ business, their competitors and relevant industry bodies.

Identifying key messages and audiences and developing strategic communications plans.

Delivering projects and campaigns on time and on budget.

Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels.

Proactively communicating regularly with clients on status of deliverables and budget.

Identify relevant opportunities to secure organic growth and hit revenue targets.

Develop and maintain strong relationships with appropriate members of the media.

Keep abreast of market trends, new technologies and client needs.

Own account management to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current.

In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing / editing, media relations, social media, digital communications and crisis work.

Be an ambassador for the agency.

Writing Proficiencies

Ability to generate a plan for a campaign or an entire PR program.

Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly.

Professional, articulate and timely client communication.

Development of consistent, creative, successful pitches

Agency Operations

Maintain 2 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins.

Participation in new business process including proactively identifying new targets, research and presenting at pitch.

Identify, attend and encourage others to attend networking events.

Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.

Support teams and manage up and down.

Responsible use of flexible work policies.

Uses Highwire social channels; writes for Highwire blog.

Mentor junior staff to elevate development

Self Development

Proactively set up quarterly goals with principal; track against goals and demonstrate growth

Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.

Drive projects forward independently, eliminating the need for managers to consistent check in re : follow through / task completion. Identify areas for self-improvement and bring suggestions and solutions to management.

Consistently hit deadlines or give enough notice if you won’t.

Attends regular networking events

Requirements At least 7 years PR agency experience

Record of high academic achievement with good degree and A level results, particularly English and / or Business

Core consumer brand PR background with some knowledge of corporate PR and crisis management

Experience of running a reactive and proactive press office and handling incoming press enquiries

Experience measuring the ROI of communications activities

Experience with social media influencer engagement, content campaigns, and media coverage amplification

Excellent publicity skills – a strong understanding of the media, editorial requirements and what ‘makes’ a story

Ability to demonstrate creativity and innovative thinking

A wide network of national consumer and business as well as regional contacts across a broad spectrum of media

Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it!

Ability to build relationships internally and externally, interfacing at all levels

Superior people and communication skills, both verbal and written

Strong organizational and time management skills

Team player who works well under pressure

Thrives in an environment of flexibility and change

Perks Competitive salary

Merit-based bonuses and promotions

Hybrid work model to suit your schedule and lifestyle

Excellent vacation policy including extended break for summer and winter holiday

Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm

401K Match

Medical and dental benefits / FSA

Paid Parental Leave

Commuter Benefit

Home office equipment stipend

Growth Mindset Stipend of $100 annually for books, exhibitions, etc

Technology reimbursement

Wellness benefit

Donation Match

Mentorship

Monthly recognition programs

Employee referral bonus

New business referral bonus

Quarterly Highwire fun events – Thanksgiving is our favorite holiday

Dog friendly work environment

Extremely supportive, nurturing environment with many opportunities for learning and growth

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In Summary : Public Relations Account Director (B2B Technology, Cybersecurity, Financial Services) role at Highwire . Work with high-growth technology companies and established brands looking to reinvent themselves . Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies . We foster an inclusive environment where everyone can feel safe, celebrated and worthy .

En Español : En Highwire creemos que la narración alimenta la transformación. Y las historias más impactantes representan todas las voces y perspectivas. Como una agencia basada en valores, fomentamos un entorno inclusivo donde todo el mundo sin importar su edad, raza / etnia, tamaño, forma, identidad de género, orientación sexual, religión y diferentes capacidades se sientan seguros, cambien y logren cambiar cada uno de sus propias habilidades. Participar de nuestra galardonada cultura y contribuir a un negocio emocionante y en crecimiento donde pueda tener un impacto real. Responsabilidades clave Relaciones con los medios de comunicación / influenciadores Relaciones fuertes relaciones, particularmente con los negocios, la radiodifusión e influencers media y la capacidad de dirigir al personal para desarrollar el mismo. Una fuerte comprensión y uso creativo de los canales de las redes sociales para involucrarse y apoyar los esfuerzos. Un compromiso continuo de los medios para la agencia (por ejemplo blog Q&A, charlas del almuerzo, etc.) Experiencia en medir el ROI de las actividades de comunicaciones. Mantenerse al día con las tendencias del mercado, nuevas tecnologías y necesidades de los clientes. Gestión de cuenta propia para garantizar que la facturación mensual del cliente sea precisa, se recuperen los gastos del cliente y las cuentas estén actualizadas. Además de liderar los esfuerzos de planificación estratégica, participe plenamente en la ejecución de los programas que desarrollamos, según lo determine apropiado por cuenta, incluida pero no limitada a escritura / editación, relaciones mediáticas, redes sociales, comunicaciones digitales y trabajo de crisis. Sea un embajador de la agencia. Habilidades de redacción Capacidad para generar un plan para una campaña o un programa completo de relaciones públicas. Capacidades para generarse y editar presentaciones exitosas de premios, comunicados de prensa, hojas de hecho, biografías, informes turísticos, libros informativos, artículos contribuidos, resúmenes de oportunidad de hablar, discursos, preguntas y respuestas creativas y correspondencia general; también asistir a eventos profesionales dirigidas a su equipo de producción e interacción profesional. Apoyar a los equipos y gestionar hacia arriba y abajo. Uso responsable de las políticas de trabajo flexibles. Utiliza canales sociales Highwire; escribe para el blog Highwire. Personal mentor junior para elevar el desarrollo Auto Desarrollo Establecer objetivos trimestrales proactivamente con el principal; realizar un seguimiento contra los objetivos y demostrar crecimiento Priorizar eficazmente las responsabilidades basadas en el impacto, cronogramas, flujo de trabajo y metas del cliente. Avanzar proyectos de forma independiente, eliminando la necesidad de que los gerentes hagan una verificación consistente en re : seguir adelante / completar tareas. Identificar áreas de auto mejora y traer sugerencias y soluciones a la gestión. Asistir a eventos de redes regulares Requisitos Al menos 7 años de experiencia en agencia de relaciones públicas Conocimiento académico alto con buenos títulos y resultados de nivel A, particularmente Inglés y / o Business Core marca de consumo PR antecedentes con algún conocimiento de las relaciones públicas corporativas y la gestión de crisis Experiencia en administrar una oficina de prensa reactiva y proactiva y manejar consultas de prensa entrantes Experiencia para medir el ROI de actividades de comunicación Experiencia con participación de influencers en los medios sociales, campañas de contenido y amplificación de cobertura mediática Excelente habilidades publicitarias un fuerte entendimiento de los medios, requisitos editoriales y lo que hace wire Una historia Capacidad para demostrar creatividad e innovador pensamiento Una red nacional de consumidores y empresas así como contactos regionales a través de un amplio espectro de medios de comunicación