Talent.com
Social Media Director

Social Media Director

HighsnobietyNew York, NY, US
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Social Media Director

Highsnobiety is a platform dedicated to the latest in style, culture, and the community pushing them forward. We don't just report on what's happening - we are shaping it. From industry deep dives to product curations to our very own in-house garments, our goal is to bring you not anything and everything, but only the best of the best on all fronts. And we want you to be a part of that!

As the Social Media Director at Highsnobiety, you will lead the strategy, execution, and innovation of our social media presence. Your primary mandate is to elevate our social channels into premium cultural destinations that reflect our brand's editorial authority, brand activations, and creative edge. You will oversee a team of channel managers and collaborate with editorial team members, aligning their work with brand objectives, platform growth, and community engagement.

This is a strategic and hands-on leadership role, responsible for defining KPIs, driving audience growth, mentoring talent, and shaping our visual and editorial presence across platforms. You'll collaborate cross-functionally with editorial, brand, and creative teams to ensure social storytelling is consistent, timely, and culturally influential.

Your mission :

Platform Leadership & Content Strategy

  • Own and evolve the content strategy across all Highsnobiety social platforms.
  • Establish the vision and tone of our social channels, ensuring they reflect Highsnobiety's positioning as the destination for new luxury, streetwear, and culture.
  • Lead the development of platform-specific strategies to reflect emerging behaviors, formats, and audience expectations.
  • Define platform KPIs and lead quarterly goal-setting for the department and individual contributors.

Team Leadership & Development

  • Manage and mentor a growing team of channel managers and social editors overseeing Instagram, TikTok, Twitter / Threads, and emerging platforms.
  • Foster a collaborative and experimental team culture rooted in curiosity, speed, and cultural fluency.
  • Oversee onboarding, training, and professional development to ensure team members are empowered and high-performing.
  • Build and maintain a diverse network of freelance and in-house content contributors for original asset creation.

    • Execution & Oversight

  • Approve and review all outgoing content, ensuring brand tone, aesthetic quality, and platform relevance.
  • Guide real-time coverage and evergreen storytelling around product drops, cultural events, and editorial moments.
  • Establish and leverage a master content calendar, ensuring coverage of key tentpole events (fashion weeks and cultural moments).
  • Identify content series, franchises, and IP that can build brand affinity and audience retention.

    • Data & Performance

  • Monitor and report on audience growth, engagement, content performance, and trend insights through monthly reports.
  • Translate analytics into actionable strategies, optimizing for content mix, post timing, and visual formats.
  • Run monthly performance reviews with team leads and key stakeholders to track KPIs against growth and retention goals.

    • Cross-Functional Collaboration

  • Serve as the connective tissue between Editorial, Brand Partnerships, and Creative teams to amplify storytelling across social.
  • Align with editorial leadership to translate longform stories and franchises into compelling social-native content.
  • Partner with Brand and Agency teams on integrated campaigns, ensuring social is baked into the creative process.

    • Your skills :

  • 710 years of experience in digital content, publishing, or media and at least 3 years in a leadership role managing teams.
  • Deep fluency in internet culture, fashion, design, music, and the social-first consumer mindset.
  • Strong understanding of data analytics, paid / organic strategy, and platform algorithms.
  • Excellent eye for aesthetics and tone, with experience overseeing high-quality photo / video content.
  • Natural collaborator and strong communicator, comfortable leading projects across time zones and departments.
  • A sharp thinker with bold opinions who knows how to be both brand-led and audience-first.

    • What we offer :

  • A bright and spacious design office, which reflects our brand and focuses on employee well-being and sustainability, located in the Financial District
  • The opportunity to shape the company and help build a global brand in a motivating, international and diverse work atmosphere
  • High degree of responsibility, creativity, originality, independence and creative autonomy
  • We are constantly prioritizing attention on DEIB with internal trainings, workshops and our Employee Resource Groups (HighPower, HighPride, HighDreams & HighCulture)
  • 2 extra days off globally for all employees on International Women's Day and Juneteenth
  • Flexible hybrid working policy, dog friendly office, and remote international working option
  • Attractive employee benefits (e.g. discounts in our online shop, performance based bonus, 401k with match, Summer Fridays, ClassPass, access to mental health support platforms, Citi Bike, and sabbatical option)

    • We're looking forward to hearing from you!

    serp_jobs.job_alerts.create_a_job

    Director Social Media • New York, NY, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director, Performance Media, Paid Social & Display

    Director, Performance Media, Paid Social & Display

    EtsyNew York, NY, United States
    serp_jobs.job_card.full_time
    Director, Performance Media, Paid Social & Display.Director, Performance Media, Paid Social & Display.Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Social Media Lead

    Social Media Lead

    CookUnityNew York, NY, US
    serp_jobs.job_card.full_time
    Food has lost its soul to modern convenience.And with it, it has lost the power to nourish, inspire, and connect us.So in 2018, CookUnity was founded as the first-of-its-kind platform that connects...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Digital Media

    Director, Digital Media

    WalmartHoboken, New Jersey, US
    serp_jobs.job_card.full_time
    We are seeking a Director of Digital Media to oversee strategic media planning, buying, partnerships, negotiations, execution, reporting, and optimization of Paid Media Campaigns.The role involves ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Digital Marketing & Social Media

    Director of Digital Marketing & Social Media

    The Fesco GroupNew York, NY, United States
    serp_jobs.job_card.full_time
    Director of Digital Marketing & Social Media.The FESCO Group is seeking a Director of Digital Marketing & Social Media to develop, implement and oversee our long-term digital marketing strategy and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Social Media Content Manager

    Social Media Content Manager

    VirtualVocationsNewark, New Jersey, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Content Manager to oversee brand presence across various social media platforms.Key Responsibilities Plan, create, and publish organic content across multi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Social Media Manager

    Social Media Manager

    VirtualVocationsBronx, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for a Social Media Manager to support its social media program across key hotel brands.Key Responsibilities Plan and execute social media campaigns, providing strategic recom...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Social Media Director

    Social Media Director

    Nike CommunicationsNew York, NY, US
    serp_jobs.job_card.full_time
    Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director, Performance Media, Paid Social & Display

    Director, Performance Media, Paid Social & Display

    Etsy, Inc.New York, NY, United States
    serp_jobs.job_card.full_time
    Etsy is the global marketplace for unique and creative goods.We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world.E...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    LifeMD is hiring : Director of Social Media in New York

    LifeMD is hiring : Director of Social Media in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    About us LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all.Focus...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Nike Communications is hiring : Social Media Director in New York

    Nike Communications is hiring : Social Media Director in New York

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Social Media

    Director of Social Media

    LifeMDNew York, NY, US
    serp_jobs.job_card.full_time
    LifeMD Director Of Social Media.LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Paid Media

    Director, Paid Media

    IPG DXTRANew York, NY, US
    serp_jobs.job_card.full_time
    Ready to be the strategic powerhouse behind game-changing communications campaigns? Golin is seeking an energetic and accomplished Catalyst Director to lead the charge on integrated communications ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Paid Media

    Director, Paid Media

    Circa LabsNew York, NY, US
    serp_jobs.job_card.full_time
    Ready to be the strategic powerhouse behind game-changing communications campaigns? Golin is seeking an energetic and accomplished Catalyst Director to lead the charge on integrated communications ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Digital Associate Media Director

    Digital Associate Media Director

    VirtualVocationsStaten Island, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Media Director to lead strategic paid media initiatives across digital channels for enterprise B2B clients. Key Responsibilities Lead the digital media planni...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Paid Social Media Manager

    Senior Paid Social Media Manager

    VirtualVocationsNewark, New Jersey, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Paid Social Media Manager.Key Responsibilities Strategically plan, activate, optimize, and manage social media buys aligned with communication strategy and audie...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Director, Social Media and Content Strategy

    Director, Social Media and Content Strategy

    Rag & BoneNew York, NY, US
    serp_jobs.job_card.full_time
    From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals : a commitment to doing things the right way, not the easy way. To making things that are as orig...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Bully Pulpit International is hiring : Director - Social Media Strategy in New Yo

    Bully Pulpit International is hiring : Director - Social Media Strategy in New Yo

    MediabistroNew York, NY, United States
    serp_jobs.job_card.full_time
    Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists.We come from politics, brands, and government and we communicate without barriers and measure w...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Associate Director, Social Media

    Associate Director, Social Media

    Advantage SolutionsNew York, NY, United States
    serp_jobs.job_card.full_time
    Associate Director, Social Media.US-MA-Boston | US-NY-New York | US-IL-Chicago | US-CA-Los Angeles.Primary Posting Location : City. Primary Posting Location : State / Province.Primary Posting Location...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30