SPAN is hiring : Senior Channel Marketer in San Francisco

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Join to apply for the Senior Channel Marketer role at SPAN

Our Mission

SPAN is enabling electrification for all

We are a mission-driven company designing, building, and deploying products that electrify the built environment, reduce carbon emissions, and slow the effects of climate change.

Decarbonization is the process to reduce or remove greenhouse gas emissions, especially carbon dioxide, from entering our atmosphere.

Electrification is the process of replacing fossil fuel appliances that run on gas or oil with all-electric upgrades for a cleaner way to power our lives.

Our Mission

SPAN is enabling electrification for all

We are a mission-driven company designing, building, and deploying products that electrify the built environment, reduce carbon emissions, and slow the effects of climate change.

Decarbonization is the process to reduce or remove greenhouse gas emissions, especially carbon dioxide, from entering our atmosphere.

Electrification is the process of replacing fossil fuel appliances that run on gas or oil with all-electric upgrades for a cleaner way to power our lives.

At SPAN, We Believe In

Enabling homes and vehicles powered by clean energy

Making electrification upgrades possible

Building more resilient homes with reliable backup

Designing a flexible and distributed electrical grid

The Role

We’re seeking a Senior Channel Marketer to own and accelerate our go‑to‑market strategy through distribution partners and installer networks. You’ll craft and execute marketing programs tailored to key residential channels—distribution, new home construction, utilities, solar and storage installers, HVAC and home services contractors, and electrical contractors—driving awareness, demand, network strength, sales enablement, and revenue growth.

Key Responsibilities

Channel Strategy and Planning

Develop and refine channel marketing plans for distribution partners (electrical, solar, HVAC) and installer networks.

Segment and prioritize target verticals : IOU / muni / co‑op utilities, custom / semi‑custom / production new home construction, solar and storage installers, HVAC / home services contractors, and electrical contractors.

Grow and strengthen the network of SPAN Authorized Installers across verticals, increasing installs per member and member engagement.

Partner Enablement and Co‑Marketing

Create sales‑enablement toolkits : slide decks, ROI calculators, specification sheets, and sales team training materials.

Demand generation and lead pass program management.

Design co‑marketing campaigns (email, digital ads, events, collateral) with / for distributors and installation partners.

Execute targeted lead‑gen programs (webinars, tradeshows, territory-based roadshows) in collaboration with channel partners.

Content and Collateral Development

Produce market-specific content : case studies, white papers, application notes, video testimonials, and blog posts featuring utilities, homebuilders, and installer success stories.

Ensure all materials align with brand guidelines and technical accuracy.

Create train-the-trainer content for distributor, installer and internal sales teams.

Cross‑Functional Collaboration

Partner with Sales, Product, Product Marketing, and Customer Support to align messaging, refine value propositions

Provide in-bound feedback and insights from the field to Product and Product Marketing to influence the product roadmap

Collaborate with Sales and Business Development to create and roll out the SPAN Accelerator program to get new installer teams up-to-speed and productive in their first 90 days.

Work with performance marketing on building and adapting campaigns for lead generation, partner microsites, and distribution catalog integrations.

Measurement and Optimization

Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.

Participate with Sales in quarterly business reviews (QBRs) with key distributors and installer network partners to optimize joint initiatives.

About You

Required Qualifications

5+ years of B2B channel marketing experience, ideally in construction, utility, energy, solar, or HVAC-related industries.

Proven track record driving revenue through distribution and installer channels.

Deep understanding of target markets : production homebuilders, utilities (IOU, muni, co‑op), custom and semi‑custom builders, solar and storage installers, HVAC and home services, and electrical contractors.

Strong project management skills; ability to manage multiple partner initiatives simultaneously.

Excellent written and verbal communication; excels at simplifying technical concepts for diverse audiences.

Data‑driven mindset : comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.

Bachelor’s degree in Engineering, Marketing, Business, or related field; MBA or equivalent experience preferred.

Life at SPAN

Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges.

SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.

The Perks

Competitive compensation + equity grants at a well-funded, venture-backed company

Comprehensive benefits : 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility

Comfortable, sunny office space located near BART and Caltrain public transit

Strong focus on team building and company culture : Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns

Flexible hours, one holiday per month, and flexible time off

Interested in joining our team? Apply today and we’ll be in touch with the next steps! Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Renewable Energy Equipment Manufacturing

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