Assistant Marketing ManagerThe Globe Pequot Publishing Group • Essex, CT, US

Assistant Marketing Manager

The Globe Pequot Publishing Group • Essex, CT, US

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Job Description

Assistant Publicity and Marketing Manager

Globe Pequot Publishing Group is seeking a creative and digitally savvy Assistant Publicity and Marketing Manager. This person will demonstrate an expertise in publicizing non-fiction books across a variety of genres. This is an exciting opportunity for a creative, strategic thinker who thrives in a fast-paced, deadline-driven environment.

Primary Responsibilities :

Bring, develop, and maintain strong relationships with key media and journalists
Seeking out new media opportunities and brainstorming creative angles for our books
Develop and execute title-specific publicity campaigns for frontlist titles
Write press materials, pitch, and secure media coverage (broadcast, print, digital) including book announcements, feature interviews, reviews & roundups in national, local and niche media
Build strong relationships with booksellers, editors, agents, rights, and sales maintaining excellent communication regarding the status of campaigns
Project managing authors, their internal teams and freelancers to coordinate all details of the publicity efforts, including media, online networking, and events
Develop and create marketing materials for assumed categories
Work closely with the publicity and marketing team to leverage publicity efforts for social media and consumer awareness
Performing general department responsibilities and representing the imprints at various meetings, functions, and industry events
Create and produce print and digital category catalogs
Coordinate and manage select trade shows

Knowledge, Skills & Abilities

1-3 years’ experience working in a professional public relations, marketing or media environment, in book publishing

Established relationships, or the ability to develop relationships, with media contacts who cover non-fiction books, especially in science and outdoor

Excellent written, oral, organizational, and presentation skills for interactions with media, authors and in-house constituencies

Strong copywriting and editing skills

Proven ability to manage and prioritize multiple projects in a fast-paced, deadline driven environment

Should have a passion for books

Ability to work well in collaborative team environments

Must have good time management skills, be organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work independently and demonstrate good follow-up and follow-through.

Must be a creative and strategic thinker, as well as assertive and persuasive

Proficiency in Microsoft Office Suite and Adobe

Digitally Savvy

The Globe Pequot Publishing Group, Inc. began as a publisher for New England history. For nearly 80 years and with the acquisition of many enthusiast imprints along the way, Globe Pequot has become one of America's leading independent publishers. With deep roots in many nonfiction categories, including crafts, climbing, angling, nature, hiking, cooking, travel, history, science and pop culture, book buyers rely on Globe Pequot to equip and inspire them with the best in specialty, outdoor and regional publishing. Globe Pequot publishes approximately 350 new books annually along with electronic editions. www.GlobePequot.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Please refer to www.rowman.com / Page / HR

for Rowman & Littlefield’s Equal Employment Opportunity–Affirmative Action Policy Statement, as well as additional information relating to equal opportunity employment.

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Marketing Assistant • Essex, CT, US

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