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Senior Graphic Designer

Senior Graphic Designer

BIOWORLD MERCHANDISINGIrving, TX, US
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About the Company

Bioworld Merchandising is always seeking experienced Graphic Designers. You will be responsible for non-licensed graphic development. The ideal candidate will carry out responsibilities in the core functional areas of trend research, design and merchandising.

Portfolio and / or examples of your previous work must be included when you apply.

About the Role

The Senior Graphic Designer is responsible for the design and creative execution of brand and marketing assets, ensuring alignment with brand strategy and supporting sales initiatives across multiple channels. This role combines hands-on design expertise with project management and team leadership, managing both creative output and timelines to deliver high-quality outputs.

This role will work with cross-functional teams to lead non-licensed graphic development, ensuring adherence to brand standards and design excellence. The ideal candidate will carry out responsibilities in the core functional areas of trend research, brand development, and graphic design – inclusive of digital and print asset development, website design, and video / motion graphics.

Responsibilities

Team Leadership & Management

  • Manage, mentor, and develop a team of designers, assigning work based on skills and business priorities.
  • Provide feedback, coaching, and performance management to support professional growth.
  • Ensure design staff have the tools, training, and resources needed for success.

Creative Oversight & Strategy

  • Translate business and marketing goals into creative strategies and visual solutions.
  • Design and deliver compelling creative for email, SMS / MMS campaigns, organic & paid social ads, and web assets.
  • Create content optimized for Meta, Google, TikTok, and programmatic ad platforms.
  • Develop responsive, on-brand layouts for email and web content that align with seasonal drops, promotional events, and evergreen initiatives.
  • Edit short-form video for paid ads and promotional use (GIF, MP4, Reels, Stories).
  • Maintain visual brand identity while testing new design directions to increase engagement and conversion.
  • Maintain brand standards across all platforms, ensuring consistency in messaging and visual identity.

    • Project & Process Management

  • Own the creative project pipeline : intake, prioritization, resource allocation, and delivery.
  • Utilize project management software to collaborate with internal stakeholders and coordinate timelines for campaigns and deliverables.
  • Ensure projects stay within budget and meet deadlines.
  • Establish and refine processes for workflow efficiency and quality control.

    • Cross-Functional Partnership

  • Collaborate with Marketing, eCommerce, and Merchandising teams to ensure campaigns meet performance and brand goals and consider analytics and A / B test results to inform design iterations and improvements.
  • Collaborate with leadership to align creative direction with company-wide initiatives.

    • Innovation & Market Awareness

  • Stay up-to-date on design and marketing trends to inform strategy.
  • Proactively recommend new creative approaches to enhance engagement and sales effectiveness.

    • Qualifications

  • 5-7+ years of digital design experience in eCommerce, retail, or consumer goods.
  • Experience with working on B2B and DTC properties
  • Strong project management skills with ability to balance competing priorities.
  • Excellent communication and presentation skills to explain creative direction to executives, clients, and teams.
  • Experience managing large, multi-channel creative projects with strict timelines.
  • Knowledge of industry trends, digital marketing platforms, and consumer engagement strategies.
  • Understanding of paid social and display ad specs across Meta, Google, TikTok, and YouTube.
  • Strong proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, After Effects, Premiere) and an understanding of design production processes (print & digital)
  • Experience with Klaviyo or other ESP platforms, including building email templates and dynamic modules.
  • Familiarity with SMS / MMS marketing and creative best practices.
  • Ability to design and edit for short-form motion content.
  • Knowledge of Shopify Plus and eCommerce UX principles is a plus.
  • Bonus : Experience with Figma, Canva Pro, and basic HTML / CSS for email or web layout.

    • Education

    Bachelor's degree in Graphic Design, Marketing, or related field; or equivalent experience and / or a combination of education and experience required

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