Marketing Analytics Specialist

Marketing Analytics Specialist

We are excited to be adding a Marketing Analytics Specialist to our Consumer and Marketing Analytics organization to work hybrid in our Radnor, PA office. In this role, you will partner closely with the Marketing team to deliver data-driven decisions and insights that support our go-to-market strategy. The focus will be on enhancing advisor engagement and driving acquisition and retention across our retail insurance and investment offerings. You will be delivering routine analytics, metrics, and insights to support the goals and objectives of their assigned area(s). You will also collaborate across the organization with analytics, strategy, and marketing stakeholders to define targetable audiences using data-driven influence and provide actionable insights to advance business outcomes, improve efficiency, and drive performance and results.

Collect, interpret, and analyze data to support management decisions, improve inefficiencies, and enhance business performance.

Leverage domain knowledge to synthesize trends and communicate meaningful insights to stakeholders.

Perform basic analytic coding for ad-hoc requests and collaborate with business partners to assess and refine results.

Develop queries and prepare data for descriptive, diagnostic, and predictive analytics.

Conduct data mining, validation, and reconciliation across various applications.

Advise stakeholders on the use of quality business analytics, tools, and market information.

Prepare presentations for senior leadership, including visualizing data in charts, graphs, and tables.

Must-haves :

13+ years of experience in analytics or marketing, supporting business strategies, audience segmentation, and insight generation

A data-driven mindset our team relies heavily on data to identify opportunities

Strong reasoning and problem-solving skills ability to apply common sense and deliver high-quality work

Excellent communication and storytelling abilities

Demonstrated ability to contribute positively by suggesting improvements, learning quickly, and understanding processes

4 Year / Bachelors degree or equivalent work experience (4 years of experience in lieu of Bachelors)

Nice-to-haves :

Experience working with databases and querying / reporting from SQL

Ability to leverage business intelligence software (e.g. Tableau, Strategy)

Familiarity with Marketing Technology platforms (e.g. Salesforce Marketing Cloud, Salesforce Data Cloud etc.)

Applications for this position will be accepted through October 10th, 2025, subject to earlier closure due to applicant volume.

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

Whats in it for you :

Clearly defined career tracks and job levels, along with associated behaviors for each of Lincolns core values and leadership attributes

Leadership development and virtual training opportunities

PTO / parental leave

Competitive 401K and employee benefits

Free financial counseling, health coaching and employee assistance program

Tuition assistance program

Work arrangements that work for you

Effective productivity / technology tools and training

The pay range for this position is $53,500 - $96,300 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincolns total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincolns standard benefits package.

Lincoln Financial (NYSE : LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and / or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincolns Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincolns current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY / TDD assistance, contact us by calling 260-455-2558.

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