DIGITAL MARKETING SPECIALIST

Job Description

Job Description

About the Role :

As a Digital Marketer at Employment Solutions, you will play a pivotal role in developing and executing comprehensive digital marketing strategies that drive brand awareness, customer engagement, and lead generation. You will be responsible for managing multi-channel campaigns across platforms such as social media, email, search engines, and display advertising to maximize reach and ROI. Collaborating closely with cross-functional teams, you will analyze market trends and customer insights to optimize marketing efforts and ensure alignment with business objectives. Your work will directly contribute to expanding the company's digital presence and enhancing its competitive position. Ultimately, your efforts will support the company’s growth by attracting and retaining clients through innovative and data-driven marketing initiatives.

Minimum Qualifications :

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (minimum 2 years) in digital marketing or a similar role.
• Strong understanding of digital marketing concepts including SEO, SEM, PPC, email marketing, and social media advertising.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• Excellent written and verbal communication skills.

Preferred Qualifications :

Responsibilities :

Skills :

The required skills enable the Digital Marketer to design and execute effective campaigns by leveraging SEO and SEM techniques to increase online visibility and drive traffic. Proficiency in analytics tools allows for continuous monitoring and optimization of marketing efforts based on data-driven insights. Strong communication skills are essential for crafting compelling content and collaborating with various teams to ensure consistent messaging. Preferred skills such as marketing automation and CRM knowledge enhance the ability to nurture leads and personalize customer interactions, improving conversion rates. Additionally, familiarity with web technologies supports the optimization of digital assets, ensuring a seamless user experience that aligns with marketing goals.