Talent.com
Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

MediabistroNew York, NY, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Join to apply for the

Senior Manager, Lifecycle Marketing

role at

Doctronic Inc.

This range is provided by Doctronic Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00 / yr - $120,000.00 / yr

Location :

Remote (US-based preferred)

Reports to :

Head of Marketing / CMO

Team : Growth Marketing

Company :

Doctronic.ai — The #1 AI Doctor

About Doctronic : Doctronic is transforming healthcare with an AI doctor that’s always on, anonymous, and backed by real telehealth physicians. With millions of users and fast growth, we need to scale lifecycle campaigns that drive activation, repeat visits, and long-term retention.

The Role : We’re hiring a

Senior Manager of Lifecycle Marketing

to own execution across email, SMS, push, and in-app channels. You’ll be the hands-on driver of Doctronic’s lifecycle efforts, directly building campaigns in Braze, analyzing results, and iterating fast.

This is a

player role with leadership upside : you’ll execute the work while shaping the lifecycle roadmap. Over time, this role could evolve into people leadership as the team grows.

Responsibilities

Directly manage end-to-end lifecycle execution in Braze (campaigns, flows, testing, reporting).

Build and optimize patient journeys : onboarding, activation, retention, and win-back.

Run A / B and multivariate tests across subject lines, creative, cadence, and channels.

Monitor lifecycle KPIs and generate insights to share with leadership.

Ensure full HIPAA / TCPA compliance in all lifecycle campaigns.

Collaborate with product, growth, and design to create aligned, patient-first messaging.

Qualifications

4–6 years in lifecycle / CRM / retention marketing.

Must-have : hands-on Braze experience (daily operator-level expertise).

Strong track record of executing campaigns that drive measurable lift.

Comfortable working independently and wearing multiple hats.

Analytical and detail-oriented : able to dive into data and optimize accordingly.

Experience in healthcare, fintech, or other regulated industries a plus.

Doctronic Inc. is an equal opportunities employer and welcomes applications from diverse candidates.

#J-18808-Ljbffr

serp_jobs.job_alerts.create_a_job

Lifecycle Marketing Manager • New York, NY, United States