Dualentry is hiring : Founding Visual Design Lead in City of Rochester

Why This Role Matters Now

We’re growing fast - as we scale our brand, design, and creative execution are central to how customers experience and feel about DualEntry. The Founding Visual Design Lead will own design strategy and output end-to-end across brand, marketing, and product assets — setting the standard for speed, craft, and consistency.

We think in systems, protect the core, and embrace creative destruction. We iterate while building and ship with purpose.

Underneath it all is a belief that beauty matters — that emotion belongs in software, and that what people remember most is how it made them feel. We strive for excellence in design across all customer touchpoints.

About DualEntry

Founded in 2024, DualEntry is one of NYC’s fastest-growing AI startups, backed by top-tier VCs and 30+ unicorn founders.

Our team previously built a $100M ARR business from scratch, scaled it to 300+ people, and led a successful exit.

Now, we’re building a category-defining AI-native SaaS ERP product to automate and modernize enterprise accounting — one of the most painful and outdated products in finance still stuck in the 1990’s.

We move fast and care deeply about what we ship.

Location : Remote with overlap to our New York HQ on US EST timezone.

Where You’ll Create Impact

Deliver end-to-end, high-speed, high-quality design output across all channels :

Marketing assets (ads, landing pages, campaigns, social)

Website, product marketing, and digital brand presence

Motion graphics, animations, and light 3D design

In-app illustrations, product visuals, and onboarding flows

Print, merch, and other physical brand experiences

Define and evolve DualEntry’s design system and brand identity across touchpoints

Manage and direct 1–2 freelance designers to increase output and maintain consistency

Bridge strategy and execution : from brand-level storytelling down to pixel-execution

Partner with Product, Marketing, and Founders to ensure design drives clarity, differentiation, and beauty at speed

Evolve and extend existing brand elements to solve new design challenges

How You’ll Work

You’ll work directly with :

Founders - clarify design vision

Marketing & GTM – deliver design assets to increase revenue

Product & Engineering – create magical UX moments and ensure design consistency

You’ll operate with full ownership : balance speed with craft, make fast decisions and designs, and elevate the design bar across the company.

What Sets You Up for Success

6+ years of professional design experience (agency or startup), spanning digital, motion, and brand

Exceptional visual taste, craft, and attention to detail

Proven ability to deliver at high speed without compromising quality

Strong portfolio across digital, brand, motion / animation, and marketing design

Deep mastery of Figma and adjacent tools (Adobe Suite, After Effects, Blender / Cinema4D or similar)

Ability to manage and direct freelancers for fast, consistent output

Practical, brand-minded designer

Bonus : experience in SaaS and FinTech

Why You’ll Thrive Here

You’ll be the first Design Lead , defining and executing the foundation of DualEntry’s brand and design systems

You’ll own high-visibility creative work that directly shapes perception and growth of one of the fastest AI-native start-ups

You’ll work across disciplines : brand, digital, motion, and product design

You’ll partner directly with experienced founders and GTM leaders on strategy and execution

You’ll get both high-level creative freedom and day-to-day ownership over details

You’ll see your work directly drive awareness, customer adoption, and revenue

Compensation & Benefits

Base salary : $70K–$125K USD

Equity : ~$40K+ USD

Remote friendly work environment with an elite, high performance team

B2B agreement or regular employment

15 PTO days + 12 public holidays

Visa sponsorship provided and unlock relocation assistance to New York after 2 years

High-speed, high-trust, high-autonomy team with real ownership

We currently have only one seat for our Founding Visual Design Lead .

If you’re looking to define a category-defining AI brand, deliver exceptional creative across every medium, and move at the highest speed — we’d love to hear from you.

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