C&I - Senior Marketing Data Analyst- Services

C&I - Senior Marketing Data Analyst- Services

Detroit, MI, USA

Job Description

Posted Wednesday, July 23, 2025 at 4 : 00 AM | Expired Monday, August 4, 2025 at 3 : 59 AM

As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industrys top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organizations integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals.

We believe the organizations most precious resources are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve.

Position Summary

We are looking for a smart, creative, technically savvy individual with a strong background and interest in energy efficiency, marketing and data analytics. As a Senior Marketing Data Analyst - Services, you will lead initiatives and model development primarily related to advanced segmentation and targeting of long-life energy saving equipment and projects. You will work with our product and marketing teams to develop insightful Power BI dashboards connecting data from program databases, Google Analytics, and other marketing data. Other work will include forecasting activities including : building tools and providing input, customer and trade participation analyses, and other product management activities.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

Lead analyses for ongoing products and projects

Lead new projects and initiatives starting from exploratory analyses and scoping of requirements to developing the models and presenting to stakeholders.

Develop mathematical solutions to our most pressing problems

Enhance our AI capabilities with the latest algorithms and methodologies

Lead the development of program and marketing Power BI dashboards to provide insights to product leadership and clients

Analyze external and internal customer data using database queries (SQL), spreadsheets (Excel), web tools, statistical analysis tools (R, Python), Salesforce, and campaign management software tools

Understand client and customer requirements and needs

Provide actionable overall market and customer insights to address key strategic questions

Build customer segmentation and targeting models in Python or R to support outreach and / or marketing campaigns

Be responsible for tracking, reporting, and analyzing the performance of activities, ad-hoc analytic requests, and development / automation of regular reports

Analyze A / B and Multi-variate tests, visualize and communicate results and provide recommendations

Assist product owners in the development of the appropriate analytics

Actively participate in the development and refinement of internal tools and processes

Partner across teams to identify opportunities, define methodology, implement robust solutions and communicate learnings to a variety of individuals

Actively participate in the development and refinement of internal tools and processes

Position Requirements

Education and Experience

Bachelors degree from an accredited college or university in Business, Engineering, Statistics, Marketing, or similar field required

10+ years as of marketing data analytics or similar role required

Experience with energy efficiency programs or other energy utility programs preferred

Required Skills, Knowledge and Abilities

Must be able to maintain confidentiality.

Must be able to handle a wide variety of related work in a fast-paced environment

Must be a critical thinker with demonstrated problem-solving skills

Must be able to communicate effectively with customers, clients, and fellow employees

Demonstrated experience with Google Analytics

Proficient with statistical modeling (in python, R, or similar package)

Demonstrated analytical and problem-solving skills, and short term and long-term planning skills

Demonstrated expertise in building ML models

Experienced with python data science packages like Scikit-Learn, Pandas, NumPy, and / or SciPy

Comfortable working with unstructured data or large-data sets

Ability to think strategically and find creative solutions to problems

Proficient in English (written and verbal)

Demonstrated analytical and problem-solving skills, and short term and long-term planning skills

Strong project scoping experience.

Committed to diversity and inclusion

Reliable transportation

Licenses & Certifications

Valid drivers license

Projected Management Professional (PMP)-

preferred

Travel Requirements

Willingness to travel up to 5%

Note : Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.

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