Digital Content Producer Job at TEGNA in Atlanta

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About TEGNA

TEGNA Inc. (NYSE : TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WXIA WATL-TV Atlanta , the TEGNA-owned NBC / MNTV affiliate in Atlanta is searching for an ambitious Digital Content Producer who thrives in a fast-paced news environment and has an audience-first approach to writing, producing and distributing local news content.

Our digital producers monitor digital audience trends to identify and write engaging local news content that broadens our audience. They are responsible for curating quality content and overseeing the audience experience across all WXIA WATL-TV Atlanta website, mobile, app, streaming and social media platforms. They work as part of the larger content team to break news and tell great stories in a 24 / 7 news environment. The ideal candidate is an avid news consumer and writes accurate, compelling content with a sense of urgency. Qualified candidates should be strong writers, first, with the ability to write quickly and accurately while tracking multiple streams of information. They should also have solid news judgment and experience producing and copy-editing content for digital platforms. Experience with SEO best practices and audience listening are a big plus. We’re also looking for someone with strong initiative and an inner drive who is ready to learn and grow.

Responsibilities Write and distribute original and accurate breaking news content

Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms

Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital

Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, user-generated content, etc.) to enhance digital stories

Write in an exciting, captivating and authentic manner

Research for facts and credibility

Monitor news releases and use social listening to find new content, enterprise stories and make community contacts

Analyze and actively use data and metrics to inform editorial and strategic decisions

Perform other tasks as required by supervisor or senior digital producers

Ensure the newsroom upholds journalistic integrity and the station brand across platforms

Requirements BA / BS in journalism, communications and / or equivalent experience in the field

3-5 years of experience writing breaking news articles or writing news articles in AP style

Strong communication and organizational skills and the ability to work under constant time pressure and meet deadlines

Ability to calmly handle live, breaking news situations and rapidly changing coverage

Strong news and editorial judgment, and an understanding of the tenets of professional journalism

Strong knowledge of AP style, copy editing and SEO best practices

Experience with CMS, photo and video-editing systems preferred

The ability to write in an exciting, captivating and conversational tone is preferred

Experience creating and managing content on social media platforms, including Instagram, Twitter and Facebook

An aptitude for creating and packaging engaging, audience-driven content

Knowledge of how to interpret and use digital analytics is a plus

Knowledge of ENPS, Edius, Canva is a plus

Ability to work various shifts, including mornings, nights and weekends

Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO Statement TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert : To all candidates, your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information.

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