Product Marketing Manager, Owner & Public Sector

Product Marketing Manager, Owner & Public Sector

Your location : Remote US, East Coast preferred, open to HQ in Westminster, CO Group : AECO, Owner & Public Sector

The Product Marketing Manager is responsible for developing and executing go-to-market strategy, market insights, messaging and positioning, and sales enablement for a portfolio of technology products that serve Trimble's Owner & Public Sector market segment. In this role, you will serve as the voice of the customer by developing buyer persona(s), defining the ideal customer profile, mapping the buyer journey, equipping demand generation marketing with positioning / messaging, providing sales channels with differentiated sales tools, and developing market insights. In this role, you will become a subject matter expert in both the technology category and the market segment it serves. Teamed alongside sales, marketing, and product management professionals, the Product Marketing Manager, Owner & Public Sector will own the growth objectives of their market segment, helping to position industry-leading solutions that are tailored to meet their segment's requirements. Key outcomes include meeting sales bookings targets, driving revenue growth, maximizing share of wallet, and net revenue retention. As a cross-functional leader, you will have an uncommon combination of industry credibility, business acumen, sales presence, and strategy skills. This position reports directly to the Senior Director, Product Marketing.

Essential Duties & Responsibilities

Product Marketing Ownership : Own and drive the product marketing responsibility for Trimble's Owner & Public Sectors solutions and aligning with sales, marketing, product management and customer success.

Go-to-Market Strategy : Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams.

Voice of Customer and Market Research : Conduct quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the AECO technology portfolio.

Messaging and Value Propositions : Develop differentiated messaging and value propositions for Trimble's Owner & Public Sector market, including positioning statements, messaging framework, persona profiles, encompassing firmographics, technographics, and psychographic insights learned directly from the field.

Sales Enablement : Deliver exceptional and timely solution-selling tools to the sales organization, enabling them to achieve annual booking goals and grow share of wallet.

Product Launch : Serve as the product launch leader by building trust and cross-functional partnerships with sales, marketing, product management and customer success.

Pricing and Packaging : Develop, present, and implement product pricing and packaging strategies.

What You Will Bring :

Self-starter, tech-savvy and thrives in team environments

Impeccable interpersonal and written communication skills

3-5+ years of working experience in product marketing for a SaaS technology company

BS / BA degree, preferably in marketing, business or related technical degree

Ability to operate independently and manage multiple projects

Strong primary and secondary research capabilities with the ability to analyze and integrate information into actionable insights

Solid cross-functional leadership experience with a posture of curiosity and learning

Ability to travel (15%) for team meetings, industry conferences and client interviews

Preferred :

Working experience in the state / local government segment in North America

Experience marketing asset lifecycle management technologies

Certification with Product Marketing Alliance, Pragmatic Marketing, SVPG, or other product marketing frameworks.

Demonstrated experience in developing business plans, market strategy / sizing and competitive intelligence.

About Trimble : Dedicated to the world's tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability. From purpose-built products and enterprise lifecycle solutions to industry cloud services, Trimble is transforming critical industries such as construction, geospatial, agriculture and transportation to power an interconnected world of work.

Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE / M / F / V / D.

Pay Equity

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and / or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

Hiring Range : 105682 - 142676

Bonus Eligible? Yes

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.