Sales Director - West

Co-founded by Katy Perry and award-winning distiller Morgan McLachlan, De Soi is leading the next era of celebration with a new kind of functional beverage—one that delivers flavor, balance, and presence without alcohol.

We’re part of the fastest-growing movement in beverage :

• premium, non-alcoholic, functional drinks.
• Consumers are rethinking their relationship with alcohol and seeking options that fit their wellness-focused lifestyles—and De Soi is at the forefront.
• Our products have been featured in Vogue, Forbes, and The New York Times and are now distributed nationwide through Southern Glazer’s Wine & Spirits.
• We’re scaling quickly and looking for a passionate, entrepreneurial sales leader to help us grow across the Western U.S.
• The Director of Sales – West will drive sales performance, expand distribution, and deepen retailer and distributor relationships across all markets from the Mountain Time Zone to Hawaii.
• This leader will design and execute growth strategies across grocery, natural, conventional, specialty retail, and on-premise channels—representing one of the most exciting brands in the industry.
• Lead and manage sales across your region to achieve volume, revenue, and distribution goals.
• Build and execute retail and on-premise growth strategies across multiple channels.
• Strengthen relationships with distributors and key chain accounts to drive execution.
• Partner with Marketing and Operations to bring trade programs, activations, and events to life.
• Monitor budgets, forecasting, and promotional spend to maximize ROI.
• Represent De Soi at trade shows, events, and key industry gatherings.
• Develop and manage regional team members and broker networks as we scale.
• Required Skills & Experience 5+ years of beverage sales leadership (non-alc, functional, or CPG strongly preferred).
• Proven success scaling an emerging brand through distribution and velocity growth.
• Strong distributor and retail relationships across the Western U.S.
• Entrepreneurial mindset with strategic and hands-on execution ability.
• Excellent communication, analytical, and presentation skills.
• Willingness to travel 40–50% of the time.

Benefits :