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Marketing Manager Job at East West College Llc in Portland

Marketing Manager Job at East West College Llc in Portland

MediabistroPortland, OR, United States
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Marketing Manager

Position Overview

We are seeking an experienced Marketing Manager to lead marketing initiatives for our professional massage therapy school. The ideal candidate will combine formal marketing expertise with deep understanding of the massage, spa, and wellness industry to attract prospective students and build our brand presence in the therapeutic arts community.

Key Responsibilities

Strategic Marketing Planning

  • Develop and execute comprehensive marketing strategies to increase student enrollment and program awareness
  • Conduct market research to identify target student demographics and industry trends
  • Create annual marketing budgets and manage campaign ROI across all channels
  • Collaborate with admissions team to optimize lead generation and conversion funnels

Digital Marketing & Content Creation

  • Manage website content, SEO optimization, and user experience improvements
  • Oversee social media strategy across platforms relevant to wellness and education sectors
  • Develop email marketing campaigns targeting prospective students and industry professionals
  • Create compelling content showcasing student success stories, career outcomes, and program benefits

    • Industry Partnerships & Outreach

  • Build relationships with local spas, wellness centers, and healthcare facilities for student placement opportunities
  • Represent the school at massage therapy conferences, wellness expos, and professional networking events
  • Develop partnerships with continuing education providers and professional massage associations
  • Coordinate community outreach programs and free educational workshops

    • Brand Management & Communications

  • Ensure consistent brand messaging across all marketing materials and communications
  • Manage relationships with external vendors, graphic designers, and marketing agencies
  • Oversee production of print materials, brochures, and promotional items
  • Monitor online reputation and respond to reviews and inquiries professionally

    • Required Qualifications

    Education & Marketing Background

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Minimum 3-5 years of professional marketing experience
  • Proven track record in lead generation and conversion optimization
  • Experience with digital marketing tools, analytics platforms, and CRM systems

    • Industry Experience

  • Direct experience working in the massage therapy, spa, wellness, or related healthcare industry
  • Understanding of massage therapy licensing requirements and career pathways
  • Knowledge of continuing education requirements for massage therapists
  • Familiarity with professional massage associations and industry publications

    • Technical & Soft Skills

  • Proficiency in marketing automation platforms, Google Analytics, and social media management tools
  • Strong written and verbal communication skills
  • Project management experience with ability to handle multiple campaigns simultaneously
  • Creative problem-solving abilities and data-driven decision making approach

    • Preferred Qualifications

  • Advanced degree in Marketing
  • Experience in educational marketing or student recruitment
  • Licensed massage therapist or spa management background

    • What We Offer

  • Competitive salary commensurate with experience
  • Health and wellness benefits
  • Professional development opportunities and conference attendance
  • Flexible work arrangements
  • Opportunity to make a meaningful impact in the field of massage therapy

    • This role offers the unique opportunity to combine marketing expertise with passion for the healing arts, helping aspiring massage therapists launch rewarding careers in wellness and therapeutic care.

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    Marketing Manager • Portland, OR, United States

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