Social Commerce Manager - TikTok Shop

Social Commerce Manager - TikTok Shop

Kenvue is currently recruiting for a Social Commerce Manager to lead our TikTok Shop initiatives in the U.S. market.

This role will be responsible for managing TikTok Shops end-to-end, driving performance across key metrics, launching new branded storefronts, and collaborating with internal and external partners to optimize our presence in the fast-evolving social commerce space.

Key Responsibilities

Manage all aspects of Kenvue's TikTok Shop presence, including storefront setup, product listings, inventory, and pricing.

Ensure a seamless and engaging shopping experience for consumers.

Own and drive key performance indicators such as Gross Sales Volume, Impressions, and Reach.

Monitor analytics and consumer behavior to inform strategy and optimize performance.

Lead the launch of new branded TikTok Shops across priority categories and product lines.

Collaborate with brand and commercial teams to align launches with broader marketing and sales goals.

Partner with internal teams to evaluate and refine pricing, promotions, and pack / item selection for TikTok Shop features.

Coordinate with supply chain, sales, and analytics teams to ensure operational readiness.

Work directly with TikTok Shop representatives and Kenvue's media agency to enhance our brand activation strategy.

Leverage platform insights and best practices to improve campaign effectiveness and consumer engagement.

Stay informed on emerging social commerce platforms and trends.

Provide recommendations for pilot programs and future platform investments.

What We're Looking For

35 years of experience in eCommerce, digital marketing, or social commerce, preferably in the U.S. market.

Demonstrated success managing TikTok Shop, DTC, or similar platforms.

Strong analytical skills and experience with performance marketing.

Excellent communication, project management, and cross-functional collaboration skills.

Passion for social media, influencer marketing, and consumer engagement.

Experience in consumer health, beauty, or CPG industries.

Familiarity with TikTok Ads Manager, Creator Marketplace, and platform analytics tools.

Understanding of U.S. DTC logistics and fulfillment models.

What's In It For You

Annual base salary for new hires in this position ranges : $124,100.00 - $175,200.00. This takes into account a number of factors including work location, the candidate's skills, experience, education level, and other job-related factors.

Competitive Benefit Package

Paid Company Holidays, Paid Vacation, Volunteer Time & More!

Learning & Development Opportunities

Kenvuer Impact Networks

This list could vary based on location / region

Note : Total Rewards at Kenvue include salary, bonus (if applicable), and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.