Job Details
Job Location : Midway University - Midway, KY
Position Type : Full Time
Education Level : 4 Year Degree
Description Recruiter - General Student Population
Midway University seeks an enthusiastic professional to recruit and enroll prospective undergraduate students from the general student population (non-athletes) , including traditional and transfer students. This new position is responsible for identifying, engaging, and enrolling general population students ( non-athlete) into the University’s programs. The Recruiter builds relationships with prospective students and their influencers, provides admissions information and guidance, and manages the recruitment pipeline from inquiry to enrollment. Success in this role requires a disciplined approach to ongoing communication, follow-up, and territory management.
The Recruiter provides prospective students with information on academic programs, admission requirements, deadlines, financial aid, and campus life, while guiding applicants through the submission of all required documents. Exceptional service to students and families, along with effective collaboration with faculty, staff, and campus partners, is essential.
Essential Duties & Responsibilities
Student Recruitment & Relationship Management
- Identify and cultivate prospective general population students through high school visits, community outreach, campus tours, college fairs, email, phone, social media, and other channels.
- Build and maintain relationships with prospects, parents, school counselors, and other key influencers to support enrollment goals.
- Deliver high-quality, student-centered service throughout the recruitment process.
Communication & Presentation
Communicate clearly and persuasively in writing, over the phone, and in person.Conduct individual consultations, group presentations, and campus tours to inform prospective students and families about academic programs, financial aid, and student life.Tailor messages to resonate with traditional, transfer, adult, and other non-athlete populations.Program Knowledge
Maintain expert knowledge of the University’s undergraduate programs, admissions requirements, tuition, scholarships, and financial aid options.Marketing & Digital Engagement
Utilize CRM and recruitment platforms (e.g., Recruiter, Colleague) to manage inquiries, track interactions, and produce reports.Coordinate and execute outreach campaigns, social media posts, and email communications to nurture leads.Plan and host on-campus and virtual recruitment events for general population students.Enrollment Conversion & Goal Achievement
Manage a recruitment pipeline from inquiry to application to enrollment, meeting or exceeding established targets.Address prospective students’ and families’ concerns effectively and ethically.Contribute to data-driven enrollment strategies through regular reporting of conversion metrics and trends.Customer Service & Student Support
Provide timely follow-up and accurate information to prospective students.Assist applicants in navigating admissions processes, including transcript collection and financial aid steps.Organization & Time Management
Prioritize and manage multiple recruitment initiatives simultaneously.Maintain meticulous records and ensure data integrity within recruitment systems.Qualifications Qualifications
Bachelor’s degree required; master’s preferred.Three to five years of experience in student recruitment, admissions, sales, customer service, or a closely related field.High energy, self-motivation, and an entrepreneurial approach to territory management.Attention to detail and ability to work in a fast-paced, competitive environment.Proven proficiency with CRM and / or student information systems, as well as other technical platforms.Ability to work evenings and weekends as needed.Preferred Qualifications
Experience recruiting undergraduate students in higher education.Familiarity with digital marketing tools and strategies.Knowledge of higher education admissions best practices.Review of applications will begin immediately, and the position will remain open until filled.
Midway University is an Equal Opportunity Employer.