Specialist, Marketing Management (Retirement Solutions Acquisition Awareness)

Retirement Solutions, Awareness Marketing Specialist

Are you a marketer with a creative vision? Do you have the planning and project management skills to implement your vision? Do you love bringing your vision to life for others to experience?

If so, this may be the role for you. We're seeking an Acquisition Awareness Marketing Specialist responsible for creating engaging physical and digital experiences that build awareness and consideration of Nationwide with retirement plan advisors, consultants and plan sponsors.

What You'll Do :

• Own the strategy, planning and activation of our annual conference marketing including goal setting, budget allocation and conference selection, partner and vendor relationships, messaging, branding and physical presence, attendance, lead collection, etc.
• Own the Retirement Solutions acquisition website strategy, targeting both advisors and plan sponsors, including audience insights, organization, content, calls-to-action, promotions, personalization, SEO and paid search
• Collaborate cross-functionally with internal stakeholders (sales, product, creative and delivery teams / agencies, user experience, compliance) to deliver seamless, compliant, and impactful marketing experiences; ensure sales team is well-prepared and positioned to build relationships at conferences
• Monitor conference and website marketing trends and market / audience trends to adapt these assets to stay relevant, engaging and aligned to goals
• Track performance and optimize our presence using data-driven insights and feedback from the field

What You Bring :

Additional requirements :

Job Description Summary :

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Key Responsibilities :

May perform other responsibilities as assigned.

Reporting Relationships : Reports to Director / Manager. This is an individual contributor role.

Typical Skills and Experience :

Education : Bachelor's degree in marketing, business administration or related field preferred.

License / Certification / Designation : Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and / or state licenses / registrations within the designated time period. Additional licenses / registrations may be required when new products and services are implemented.

Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager's leader and HR Business Partner.

Values : Regularly and consistently demonstrates Nationwide Values.

Job Conditions :

Overtime Eligibility : Exempt (Not eligible)

Working Conditions : Normal office environment. Ability to work extended and / or non-standard hours based on project load. Travel as required.

ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits : We have an array of benefits to fit your needs, including : medical / dental / vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

Note To Employment Agencies : We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.