Manager, External Communications & Public Relations

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Manager, External Communications & Public Relations to join our dynamic team.

The Manager, External Communications & Public Relations, plays a pivotal role in shaping and maintaining Build-A-Bear's positive public image. This leader serves as a bridge between Build-A-Bear and the outside world. The true strategic impact of this role lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align seamlessly with Build-A-Bear's overarching goals and vision.

Responsibilities :

• Support the C-suite by managing the organization's public image, reputation, and internal and external communications
• Help build and support the brand
• Manage media relations and vet opportunities
• Craft press materials
• Develop media backgrounders for interview prep
• Oversee crisis communication
• Assist with Media and PR tools
• Support outreach to relevant and high caliber targets based on type of product / news and / or timing of launch / announcement
• Support pitch ideas
• Collaborate with key stakeholders to identify and activate influencer campaigns
• Support agency partners
• Manage all aspects of paid placements within affiliate program

Required Qualifications :

P referred Qualifications :

Behavioral Traits for Success :

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Your Performance Will Be Measured On :

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.