Social Media / Influencer Marketing Manager
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Job Description
Job Title : Social Media / Influencer Marketing Manager
Pay Range : $70,000 - $135,000
Type of Position : Full Time
Location : Hybrid
Under the direction of the Brand Marketing Director, the Social Media / Influencer Marketing Manager is responsible for managing the firm’s social media presence and engagement strategy, strategy for owned channels, social media calendar / cadence, and content production to align with brand and messaging strategy.
Responsibilities
- Manage all social media platforms, from channel strategy and content development to video production and post design / writing
- Develop the firm’s content and influencer strategy and implement via relevant content across multiple channels
- Develop a content calendar for social and digital marketing activities, including planning, production and posting schedules
- Collaborate with internal stakeholders and external partners to ensure consistency in strategy, tone, and messaging, and adherence to brand guidelines
- Oversee social reporting, work with data science and channel partners to develop KPIs, metrics, analytics, reporting and optimization strategy
- Track monthly KPIs including engagement, reach, sentiment, and brand awareness (mentions, hashtag performance, impressions)
- Use social listening tools and sentiment analysis to monitor brand mentions, influencer impact, and audience feedback
- Champion new ideas and push for innovation while maintaining expertise on latest digital marketing trends and best practices
Qualifications
Very well organizedGood follow-up and follow-throughBilingual (Spanish)Strong communication skillsProject management and managerial skillsAbility to analyze metrics, reports, and trends regarding consumersHands-on experience with social media marketing platformsSolid knowledge of online marketing tools and best practicesExcellent interpersonal skills with the ability to collaborate across departmentsEducation And / Or Experience
Bachelor's Degree (or equivalent) from a 4-year university5+ years of experience with a track record in digital marketingDemonstrable experience implementing and designing digital marketing campaignsComputer Skills
Knowledge of Internet software; spreadsheet software and word processing software.
What We Offer
Medical, Dental, Vision and Pet InsuranceCompany-paid Life Insurance and AD&D Coverage, Voluntary Life InsuranceVoluntary Hospital PlansShort-term and Long-term DisabilityEmployee Assistance and Travel Assistance ProgramsPaid Time Off, Paid Sick Time, Paid HolidaysHealth FSA and Dependent Care FSAAccident InsuranceCommuter Transportation IncentivePet InsuranceFlexible HoursFully-paid parking401(k) with Company MatchLearning and Development ProgramsRemote PositionsAbout J&M
Jacoby and Meyers was founded in 1972 with the intention of making the legal system more accessible. We specialize in all types of accident claims, and the attorneys have recovered over two billion dollars for our clients.
REQUIRED : Resume, References, Pay Expectation
Jacoby and Meyers is an Equal Opportunity Employer.
REQUIRED : Resume, References, Pay Expectation
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