Talent.com
Performance Marketer Job at Wing Assistant in Portland

Performance Marketer Job at Wing Assistant in Portland

MediabistroPortland, OR, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Overview

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team

Overview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .

What you’ll own

1) Paid Ad Platforms :

  • Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
  • Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
  • Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
  • All other paid ads, including testing, optimization, and scaling.

2) Measurement & Optimization :

  • Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won).
  • Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe ; use incrementality tests (geo / cellular holdouts where applicable).
  • Build dashboards (StatCounter / Sheets / BigQuery) and weekly “what moved / what’s next” stand-ups.

    • 3) Creative & Landing Experiences

  • Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.
  • Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.

    • 4) Lead Quality & Sales Sync

  • Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).

    • What success looks like (6–12 months)

  • ~2x increase of Deals created from paid at flat or improved CAC.
  • Quality lift : +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.
  • Scaled testing system : 4–8 meaningful experiments / month; winner rollout playbooks.
  • Channel expansion : At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.

    • Day-to-day responsibilities

  • Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
  • Build and refresh keyword portfolios , RSA assets, and custom intent / lookalike audiences.
  • Design & read experiments : creative angles, offers, headlines, hooks; landing variants with CRO.
  • Maintain and improve conversion tracking (web & offline).
  • Study and publish weekly reports with insights, actions, and expected impact .

    • Requirements

  • 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
  • Deep expertise in Google Ads (Search / PMax) and Bing ; strong practitioner on Meta .
  • Proven record of turning paid traffic into pipeline & revenue , not just MQLs.
  • Comfortable with data : queries / pivots; StatCounter; GA4; attribution concepts (MTA, first / last-touch, simple MMM proxies).
  • Hands-on with GTM / GA4 , offline conversion uploads, HubSpot / Salesforce (or similar).
  • Data-driven mindset, results-oriented, and able to meet high expectations
  • Strong creative instincts (briefing copy / design, storyboarding short video) and landing page collaboration with CRO.
  • Excellent prioritization, communication, and ownership in a fast-moving environment.

    • Nice to have

  • Experience with Taboola / Outbrain , MNTN / CTV , Reddit , and programmatic pilots.
  • Basic SQL or BigQuery; script / Rule automation; budget pacing tools.
  • Experience running incrementality / geo holdout tests .

    • KPIs you’ll be measured on

  • Deals created from paid & pipeline $ (primary)
  • Blended CAC / CPA per Deal
  • Lead→Deal and Deal→Won rates by channel / campaign
  • Non-brand share of pipeline; Quality Score & CPL for top ad groups
  • Testing velocity and % of tests that ship to 100%

    • Your first 30 / 60 / 90 days

  • 30 days : Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan .
  • 60 days : Restructure top campaigns (brand / non-brand, exact / phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
  • 90 days : Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC / payback.

    • Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Performance Marketer • Portland, OR, United States

    Job_description.internal_linking.related_jobs
    Marketing Manager Job at Performance Foodservice in Portland

    Marketing Manager Job at Performance Foodservice in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Join to apply for the Marketing Manager role at Performance Foodservice Job Description Responsible for developing and implementing marketing plans that are aligned and integrated with the compa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Influencer Marketer / Strategist Job at CrowdPharm in Portland

    Influencer Marketer / Strategist Job at CrowdPharm in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Job : Influencer Marketer / Strategist.A new project is coming down the pipeline for CrowdPharm and we are looking for influencer marketers / strategists who have experience with end-to-end consumer...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Digital Marketer, Job at Douge International in Portland

    Digital Marketer, Job at Douge International in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    As our Digital Marketer, you'll be responsible for developing, implementing, and optimizing multi-channel digital campaigns that drive brand awareness, engagement, and conversions.This role require...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    SEO Specialist Job at Market My Market in Portland

    SEO Specialist Job at Market My Market in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    A company is looking for an SEO Specialist to execute specialized SEO tasks across client accounts.Execute tasks in one primary specialty area (technical, local, on-page SEO, or auditing).Maintain ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.new
    Senior / Staff Content Marketer Job at BioRender in Portland

    Senior / Staff Content Marketer Job at BioRender in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    At BioRender, we’re on a mission to accelerate the world’s ability to learn, discover, and communicate science — transforming how knowledge is shared and making science open, collaborative, and eas...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    SEO Specialist (Temp) Job at Kepler Group in Portland

    SEO Specialist (Temp) Job at Kepler Group in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Why consider this job opportunity : .Opportunity for career advancement and growth within the organization.Contract basis with flexible hours aligned to EST. Collaborative work environment with indust...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    PR Manager Job at G-P in Portland

    PR Manager Job at G-P in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.At G-P, we’re de...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Community Manager Job at Placeholder in Portland

    Community Manager Job at Placeholder in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Union Finance is building the Credit Primitive for DeFi.We believe that open, permissionless, community-owned financial applications are the future. These decentralized applications will gain global...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Growth Marketer Job at AidKit in Portland

    Growth Marketer Job at AidKit in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    AidKit's cutting-edge technology transforms complex cash assistance programs into streamlined, secure, and dignified experiences. By seamlessly connecting applicants to vital resources, we're making...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Medium is hiring : Performance Marketer in Portland

    Medium is hiring : Performance Marketer in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Wing Assistant is one of the world’s largest virtual talent companies.We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to buil...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    AI Content Marketer Job at Reforge in Portland

    AI Content Marketer Job at Reforge in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Reforge is evolving to empower product teams beyond education.Alongside expert training, we now offer AI-powered tools designed to help teams ship high-quality software faster.Our operating values ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Technical Product Marketer Job at Internetwork Expert in Portland

    Technical Product Marketer Job at Internetwork Expert in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    OpenMined is a 501(c)(3) nonprofit foundation that brings together leading minds in AI, security, and privacy technology to develop open-source solutions that transform how data can be accessed and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Cold Email Marketer Job at Second Talent in Oregon City

    Cold Email Marketer Job at Second Talent in Oregon City

    MediabistroOregon City, OR, United States
    serp_jobs.job_card.full_time
    About the job Cold Email Marketer.Apollo, Instantly, Smartlead, or similar.This role is perfect for someone who knows how to craft compelling cold emails, manage deliverability, and optimize campai...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Manager, Audience Insights Job at DoorDash USA in Portland

    Manager, Audience Insights Job at DoorDash USA in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    DoorDash’s mission is to grow and empower local economies.By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Field Marketer Job at Great Day Improvements, LLC in Portland

    Field Marketer Job at Great Day Improvements, LLC in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    Outstanding earning Potential-Hrly+bonuses and Sales.Great Day Improvements, LLC, is looking for a Brand Ambassador to represent our home improvement brand, KDesigners! We are looking for professio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Marketing Manager Job at Asset Living in Portland

    Marketing Manager Job at Asset Living in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.permanent
    Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide.Founded in 1986, Asset Living has decades of experience delivering exceptional value ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Performance Marketer, Creative Job at Apex Growth in Portland

    Performance Marketer, Creative Job at Apex Growth in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    We provide strategic consulting for companies poised for hyper-growth.We specialize in paid media, conversion rate optimization, management consulting, and custom marketing technology implementatio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Account Manager Job at Sail Away Media in Portland

    Account Manager Job at Sail Away Media in Portland

    MediabistroPortland, OR, United States
    serp_jobs.job_card.full_time
    We’re looking for one smooth-talking, quick-thinking, eagle-eyed, organizational ninja to join Sail Away Media as a full-time Account Manager & Digital Strategist. Type : Full-time, fully remote (USA...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day