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Lead Generation Specialist - Cobots

Lead Generation Specialist - Cobots

GCGGermantown, WI, US
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Lead Generation Specialist

Are you a natural connector who thrives on building customer relationships? Do you get excited about the new and developing technologies in manufacturing automation?

GCG Automation & Factory Solutions is seeking a Lead Generation Specialist to fuel the growth of our Collaborative Robots (Cobots) business. In this high-impact role, you'll be the first point of contact for prospective customersintroducing them to automation possibilities and securing the critical first step : a feasibility consultation with our Cobot Product Manager.

As the voice of GCG's cobot solutions, you'll represent cutting-edge automation technology through phone, email, and digital outreach. If you're energized by creating opportunities, enjoy collaborating across teams, and excel at "selling the meeting," this role offers the chance to make a measurable impact in a fast-growing market.

This role will work from our office in Germantown, WI located at N114W18770 Clinton Dr, Germantown, WI 53022.

What You'll Do

  • Partner with Marketing and the Cobot Product Manager to design targeted outreach campaigns and tools
  • Research and identify prospects using defined profiles, CRM tools, and lead databases
  • Initiate outreach via phone, email, and digital platforms to build interest and rapport with decision-makers
  • Secure and schedule feasibility consultations with the Cobot Product Manager
  • Qualify inbound leads from vendor referrals and marketing campaigns to move them into the sales pipeline
  • Maintain accurate records in CRM systems (Salesforce preferred), tracking activity, lead status, and performance metrics
  • Other duties as assigned

What You'll Bring

  • 24 years of experience in inside sales, lead generation, or customer success roles
  • A confident, outgoing communication styleskilled at engaging engineers, operations leaders, and executives alike
  • Clear, persuasive communication skills, with strong listening and follow-up abilities
  • Hands-on experience with CRMs (Salesforce or similar), lead research tools, and marketing automation platforms
  • A collaborative mindsetcomfortable partnering with product managers, marketing, and sales teams
  • Strong organizational skills with the ability to prioritize and manage multiple opportunities simultaneously
  • Curiosity and comfort learning technical concepts; exposure to robotics, industrial automation, or technical sales is a plus

    • What We Offer

  • Competitive hourly rate and eligibility for performance driven bonus
  • Comprehensive Health Coverage : Multiple medical plan options (CDHP and PPO) to get you the coverage you need
  • Robust Financial Security : Company-paid life and disability insurance, 401(k) with company match, plus options for supplemental critical illness, accident, and hospital indemnity plans
  • Generous Time Off : PTO plan with paid holidays, paid parental leave, and paid compassionate care leave to support personal well-being and family needs
  • Wellness & Support Programs : Employee Assistance Program (EAP), wellness incentives, and telehealth access
  • Extras That Matter : Dental and vision plans, FSAs / HSAs with company contributions, pet insurance, legal services, and ID theft protection for peace of mind
  • An employee-centric company that values and truly appreciates our most important asset : You!

    • About GCG Automation & Factory Solutions (AFS)

    GCG Automation & Factory Solutions is dedicated to advancing the growth of automation and factory solutions across key verticals in North America. With a comprehensive product and service offering that spans the entire automation value chain, our customers trust us as a reliable partner to meet their diverse needs. Our strength lies in our deep technical expertise and specialized knowledge of the products we offer. This enables us to support customers in deploying and delivering high-quality, efficient solutions tailored to their specific requirements. Our commitment to providing an exceptional customer experiencemarked by responsiveness, reliability, and personalized servicesets us apart as the supplier of choice in the industry.

    GCG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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    Lead Generation Specialist • Germantown, WI, US