Marketing CRM Analyst

Job Description

Visa is seeking an experience Marketing CRM Analyst to join our dynamic marketing team. The ideal candidate is a team player, problem solver, and self starter. Someone who is versatile, well organized, loves platforms and processes and has a keen attention to detail.

The role will sit in the Value-Added Services division of Visa, a global payments management platform. The CRM Analyst will have a unique opportunity to support a variety of global marketing programs working alongside field marketing, sales operations, marketing operations and email marketing teams for Financial Institution Audiences.

You must have passion for managing data, leading projects to successful completion, enhancing operations and integrating customer data into a complete customer database. You will be the primary point of contact for database segmentation, contact acquisition, and for managing tools that enhance marketing database.

This role will be in the Business Planning and Operations team within the marketing department We are seeking an experienced database and segmentation analyst who has solid knowledge of customer database with the ability to incorporate data governance policies, practices, and standardization. This position requires a self-motivated, detailed oriented professional with strong follow-through who consistently keeps commitments.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Sponsorship

No Sponsorship will be available for this role including H1B, OPT, CPT

Qualifications : Qualifications

Basic Qualifications :

2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications :

Database management

Identify sources of customer data that can improve effectiveness of marketing campaigns and results including lead and account scoring

Lead projects to evaluate and integrate 3rd party tech to enrich marketing database field

Develop a strategy to create buyer groups by industry, vertical, solution etc.

Manage subscription center and data flow from other lead generation sources including content syndication, events and demand generation campaigns

Conduct regular audits of the database to ensure the integrity of the data

Ensure that all data standards are adhered to in the course of processing / updating databases nd incorporate data governance policies, practices and standardization.

Actively deliver analysis and identification of process deficiencies and proposals for process improvements

Segmentation

Strategically and tactically drive data cleansing and profiling / segmenting initiatives, continuous evaluation of data segmentation.

Work collaboratively with Field Marketing leads to develop key buyer groups for targeted marketing campaigns

Leads efforts for continuous improvements with data, tools, methodology and processes

Serves as subject matter expert for segmentation inside and outside the department

Contribute to contact strategy using email channel

Analytics

Create basic lead, campaign, and activity reports in CRM

Develop regional dashboards to review marketing campaign performance and lead funnel

Create reports to measure campaign effectiveness by buyer group

Assess database engagement across media channels

Analyze consistent use of contacts roles / buyer groups in sales opportunities

Additional Requirements

Strong experience working with and managing a centralized customer database / data warehouse including knowledge of best practice management and validation approaches.

2+ years experience in CRM Database Management, Campaign Management, and Segmentation.

In-depth knowledge of marketing and or CRM automation systems and strategy with a strong understanding of both data-oriented aspects and technical components preferable Eloqua and MSD

Demonstrated aptitude in database practices / process, campaign management, preference center, process management and out-sourced data capture functions.

Experience with database hygiene and excellence such as segmentation and measurements

Able to work independently and proactively, identifying issues and raising them to management, as well as offering potential solutions.

Ability to prioritize multiple tasks and work with a sense of urgency to meet deadlines.

Strong experience working with and managing a centralized customer database / data warehouse including knowledge of best practice management and validation approaches.

Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of each project.

Hands-on working knowledge of demand generation process in a B2B environment highly preferred.

Eager to learn and adopt industry best practices in marketing database management

Additional Information

Work Hours :

• Varies upon the needs of the department.

Travel Requirements :

Mental / Physical Requirements :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 95,200.00 to 134,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.