Performance Marketing Manager, Affiliate and Influencer

Performance Marketing Manager, Affiliate And Influencer

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we've been in the trenches. Over the last 9 years, we've dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we've innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we've had parents' backs as they navigate the parts of parenthood you don't usually see on the 'gram with honest and raw messaging to provide the answers to questions they didn't even know they had. And, we're just getting started.

Frida is seeking a Performance Marketing Manager with a focus on Affiliate and Influencer to own and drive growth across these key performance channels. This hands-on role is responsible for developing and executing strategies to scale our Affiliate and Influencer programs, while also leading reporting and analysis across our broader digital marketing efforts. This is a high-impact role with direct ownership of growth levers, visibility among senior decision-makers, and the opportunity to shape how Frida scales performance marketing through affiliate and influencer channels.

Responsibilities to include :

• Drive the strategy, growth, and performance of the Affiliate and Influencer marketing programs, with a focus on customer acquisition and revenue growth.
• Build and manage strong relationships with Affiliates, proactively sourcing new partners and nurturing existing relationships.
• Develop weekly and monthly channel performance cadence, including production of reports and insights, to be presented to broader marketing and brand teams.
• Work on Digital team where you'll play a key role in growing Frida Baby, Frida Mom, and Frida Fertility revenue.
• Identify potential affiliate partners, nurture relationships, and identify strategies to deliver additional growth.
• Oversee campaign execution, budget allocation, and forecasting, ensuring alignment with business goals and communicating cross-functionally.

What You Will Need :

Who You Will Work With :

Frida is an organization that values collaboration and community. As the Performance Marketing Manager, Affiliate and Influencer, you will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working :

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida :

EEO :

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.