Director of Digital Strategy & Broadcast Operations Job at ProductionHUB in Mali

Overview The Director of Digital Strategy & Broadcast Operations is a senior leader within Pepperdine Athletics, responsible for setting the vision and execution of all digital, video, and broadcast initiatives. Reporting to the Assistant Athletic Director for Marketing and Communications, the Director will oversee the production, distribution, and monetization of Pepperdine Athletics’ live events, original content, and emerging digital platforms. This position plays a critical role in shaping the Pepperdine Athletics brand, expanding audience reach, enhancing fan engagement, and maximizing exposure for Pepperdine’s 17 NCAA Division I programs.

Responsibilities Digital Strategy & Content Leadership : Lead and execute a comprehensive digital content strategy across streaming, social, and in-venue platforms; architect creative storytelling with innovative video features and digital-first campaigns; align content with marketing, ticketing, and fan engagement goals; anticipate emerging trends and technologies to position Pepperdine as a leader in college athletics digital media.

Broadcast Operations & Production Oversight : Direct all broadcast operations for Pepperdine home events; ensure high-quality production across ESPN, other digital platforms, and in-venue presentations; oversee staffing, scheduling, and technical execution of control room and broadcasts; liaise with third-party vendors, ESPN, and external partners; ensure compliance with conference and NCAA broadcast standards; manage partnerships to enhance production capabilities and drive innovative content solutions.

Departmental Leadership & Team Oversight : Lead, mentor, and develop independent contractors and student workers supporting digital and broadcast operations; oversee recruitment, hiring, scheduling, and professional development of the broadcast crew; drive in-game digital activations in collaboration with the athletics external team to enhance fan experience and strengthen Pepperdine’s brand.

Administration, Compliance & Collaboration : Manage budgets related to broadcast and digital operations; maintain broadcast archives, metadata, and content distribution; uphold NCAA, WCC, and institutional standards related to content, licensing, and compliance; collaborate with coaches, student-athletes, and external partners to maximize brand exposure through digital storytelling.

Perform other duties as assigned; uphold University mission through work performed.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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