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Senior Media Strategy Director

Senior Media Strategy Director

VirtualVocationsAppleton, Wisconsin, United States
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A company is looking for a Sr. Director, Media Strategy to lead innovative media strategies and manage substantial media budgets.

Key Responsibilities

Define and lead upper- and mid-funnel media strategies to build brand equity and drive performance goals

Manage multi-million-dollar media budgets across various channels including video, social, and partnerships

Collaborate cross-functionally to ensure alignment of media strategies with brand health and customer acquisition

Required Qualifications

12+ years of experience in media strategy, brand marketing, or growth marketing

Experience in an eCommerce / DTC company is required

Deep expertise in upper- and mid-funnel media planning

Strong understanding of MMM, MTA, and incrementality testing

Proven leadership experience managing high-performing teams in media strategy and analytics

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Director Strategy • Appleton, Wisconsin, United States

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