Senior Manager, Martech DeveloperVirtualVocations • Springfield, Massachusetts, United States
Senior Manager, Martech Developer
VirtualVocations • Springfield, Massachusetts, United States
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A company is looking for a Senior Manager, Martech Developer, Digital Banking.
Key Responsibilities
Design, implement, optimize, and maintain customer user journeys across SFMC and Segment
Support segmentation strategies to deliver personalized marketing campaigns and customer interactions
Own A / B testing and product analytics, leveraging data insights to improve marketing performance
Required Qualifications
Bachelor's Degree in Computer Science, Information Technology, Marketing, or a related field required; Master's Degree preferred
Minimum of 6 years of experience in development and / or operational management of client-facing technologies required
Understanding of marketing automation, digital advertising, customer data platforms, and content management systems
Expertise in developing new technical solutions and experience in marketing automation required
Proficiency in HTML, CSS, JavaScript, and SQL
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Senior Developer • Springfield, Massachusetts, United States
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