Search Engine Optimization Specialist

Job Description

Job Overview :

The SEO Expert is responsible for maximizing search engine rankings for B&H product / listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.

Essential Responsibilities :

• Develop a viable / robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance / alert system for when things break or are underperforming (crawlability, site structure / technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and / or refresh existing content to support Search engine ranking needs
• Request additions and / or modifications to existing category and / or landing pages
• Develop and implement link building and interlinking strategies
• Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects / initiatives to ensure compliance with SEO strategy and best practices

Specific Knowledge, Skills and Abilities :

Preferred Education, Experience and Licenses :