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Digital Marketing Analyst

Digital Marketing Analyst

VirtualVocationsColumbia, South Carolina, United States
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A company is looking for a Digital Marketing Analyst to optimize engagement and fundraising through data analysis and reporting.

Key Responsibilities

Collaborate with internal teams to analyze and report on integrated marketing strategies for the Division of Philanthropy

Analyze data and present insights using tools like Adobe Customer Journey Analytics and Blackbaud Luminate Online

Monitor KPIs, manage budgets, and oversee special projects to align with strategic marketing goals

Required Qualifications

High school diploma or equivalency required; Bachelor's degree preferred

3 years of experience in digital marketing analysis and reporting

Strong understanding of digital marketing metrics and KPIs

Experience with Google Analytics or Adobe Customer Journey Analytics

Proficiency in Microsoft Office, particularly advanced Excel skills

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Digital Marketing Analyst • Columbia, South Carolina, United States

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