Email Marketing Strategist

Email Marketing Strategist

The Email Marketing Strategist position develops strategy for designated campaigns to create, deploy and optimize the email marketing and SMS campaigns via Marketing Cloud. The Strategist analyzes opportunities for growth and development through data-driven insights, audience segmentation, testing, and personalized messaging. This is a cross-functional role; working with technical, legal, and operational stakeholders to deliver brand consistent and compliant communication plans.

Email Marketing Strategist Requirements

Experience with email QA tools such as Litmus

Experience with Salesforce Marketing Cloud and other email / SMS platforms

Experience using JavaScript, HTML, CSS, SQL, AmpScript, RegEx, Excel, Google Analytics, and Google Data Studio.

Experience with Adobe Creative Suite : Photoshop, Illustrator, Lightroom, InDesign preferred

Experience with customer segmentation

Copy writing and design experience

Understanding of lead scoring and lead routing infrastructure

Ability to prioritize and think strategically

Detail oriented with strong verbal and written communication skills

Positive attitude and a test-and-learn mindset

Strong technical aptitude and / or background preferred with an eye for detail

Email Marketing Strategist Duties

Manages, plans, creates, and tests responsive, mobile-friendly email and SMS strategies for deployment within predetermined dates and times for 5-10 unique business units.

Moderates all aspects of email journeys in Salesforce Marketing Cloud, including planning, targeting, segmentation, deployment, testing and reporting.

Maintains a monthly email / SMS calendar and cadence to document, schedule, and ensure timely execution for 5-10 unique business units.

Code dynamic content and custom variables within the campaign to drive customization of the emails / SMS and production and launch of multiple versions.

Oversees and sets up one-time or automated email / SMS campaigns including targeting / segmentation, multivariate testing, development of email templates, landing pages, and tracking links.

Delivers timely reporting and insight that accurately measures campaign KPIs, email delivery and performance, and overall return on investment to help drive future strategy and identify opportunities for growth.

Evaluates and tracks email performance within Marketing Cloud and Google Analytics.

Conduct A / B and multivariate tests for optimizing content and segmentations against key metrics including open and click rates.

Test email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet).

Collaborates effectively with stakeholders and legal across teams and business units to make desired / needed changes and updates to receive required implementation and audit approvals.

Maintain compliance of email marketing programs such as GDPR and CAN-SPAM as instructed by Corporate Legal Counsel and / or Corporate Marketing Compliance Team.

Email Marketing Strategist Education : College degree or equivalent experience required; degree in Marketing / Business or related field preferred.

Email Marketing Strategist Licenses / Certifications :

Salesforce Marketing Cloud Email Certification (preferred but not required)

Salesforce Trailblazer Badges

Email Studio

Marketing Automation

Content Builder

EU, US & CA Privacy Law

Audience Segmentation

Interactive Content

Why Clayton?

Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.

As part of Clayton's commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.

Clayton is proud to have earned spots on the following Forbes lists : America's Best Employers, America's Best Employers by State, Best Employers for Diversity, Best Employers for Women.

At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.

Clayton's Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and a disc golf course.

Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Compensation Grade Pay Range $64,400.00 - $80,500.00

Business Unit - B00015

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