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Principal Brand Designer

Principal Brand Designer

VirtualVocationsLansing, Michigan, United States
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A company is looking for a Principal Brand Designer.

Key Responsibilities

Lead the brand design process from concept to execution, setting the creative and strategic vision for brands

Develop inspiring and scalable brand identities that strengthen digital products and businesses

Act as a trusted partner to clients and internal teams, guiding them through the branding process and advocating for brand thinking across the organization

Required Qualifications

7+ years of experience in brand design, marketing, or visual identity, with a relevant portfolio

Proven expertise in translating brand strategy into visual identities and design systems

Experience in collaborative, iterative environments, refining work based on feedback

Proficiency in Figma, Illustrator, and Photoshop, with a strong understanding of brand documentation

A deep understanding of product design principles and their integration with brand design

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Brand Designer • Lansing, Michigan, United States

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