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Vice President, Marketing

Vice President, Marketing

Fuel CycleLos Angeles, CA, US
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Vice President Of Marketing

Fuel Cycle is the Unified, AI-Native Insights Platform, empowering the world's leading brands to make faster, smarter decisions through real-time consumer intelligence. With our flagship Autonomous Insights engine, robust Communities, and cutting-edge UX solutions, we equip executives with the insights they need to shape strategy, spark innovation, and stay ahead.

We are seeking a bold, outcome-driven Vice President of Marketing to lead Fuel Cycle's next wave of growth by boldly positioning our AI-native offerings, creating demand across the executive suite, and claiming white space in a rapidly transforming insights industry. This is a builder's role ideal for someone who thrives in a fast-paced, entrepreneurial environment.

We want a VP who thinks in business outcomes, move at startup speed, and knows how to channel creativity into influence and impact especially with senior-level decision makers (CMOs, CPOs, CFO's UX and Insights leaders). You're energized by change, driven by urgency, and ready to architect a lean, AI-first marketing engine that delivers bold results not just bold ideas.

Key Responsibilities :

1. Brand & Strategic Positioning

  • Own and continuously refine the brand narrative across Autonomous Insights, Online Communities, and UX solutions.
  • Develop and execute full-funnel marketing strategies to drive awareness, demand, and revenue growth across all channels.
  • Clearly differentiate Fuel Cycle from legacy platforms and traditional research firms through sharp messaging and bold category leadership.
  • Establish and evolve Fuel Cycles voice as a thought leader in AI-native insights and market research.
  • Translate strategic goals into actionable marketing plans aligned with measurable outcomes.

2. Go-to-Market Strategy & Product Marketing

  • Lead the development and execution of GTM strategies for new products, features, and PLG initiatives.
  • Own all conversion metrics and web analytics, developing and executing an integrated marketing strategy that drives conversion rates, qualified sales inquiries, and product-led acquisition, activation, and expansion.
  • Define ideal customer profiles (ICP), target personas, and segmented messaging frameworks.
  • Drive product launches, pricing strategy, sales enablement content, campaign planning and cross-functional GTM coordination.

    • 3. Demand Generation & Revenue Marketing

  • Build and scale full-funnel campaigns (inbound, outbound, paid, ABM) to generate pipeline and accelerate deal velocity.
  • Generate demand and accelerate pipeline through integrated outbound, inbound, and PLG strategy.
  • Own conversion optimization across digital channels (website, landing pages, campaigns).
  • Align closely with sales to increase MQLs, improve lead quality, and track marketing-attributed revenue.

    • 4. AI-Driven Marketing Execution

  • Lead AI-first marketing innovation leveraging the use of generative AI and predictive analytics in campaign creation, content scaling, and performance optimization.
  • Embed automation and experimentation into the marketing workflow to boost efficiency and speed.
  • Leverage AI for lead generation and customer cultivation, personalize customer journeys and deepen engagement across lifecycle stages.

    • 5. Executive Audience & Enterprise Engagement

  • Develop marketing programs and content tailored to C-level buyers (CMOs, CPOs, CFOs, UX and Insights leaders).
  • Elevate Fuel Cycles position among Fortune 1000 decision-makers through events, executive roundtables, and strategic communications.
  • Expand whitespace opportunities by aligning marketing with evolving enterprise needs, cost pressures, and automation trends.

    • 6. Team Leadership & Performance Management

  • Recruit, lead, and mentor a high-performing marketing team across brand, growth, and product marketing functions.
  • Build a culture of ownership, experimentation, and agility.
  • Collaborate closely with Product, Sales, and Customer Success teams to ensure cross-functional alignment and market execution.
  • Manage marketing budget, vendor relationships, and performance reporting to ensure ROI on every initiative.

    • Your Success Metrics :

    1. Revenue Growth & Pipeline Contribution

  • Increase in marketing-sourced and influenced revenue
  • Growth in pipeline contribution and closed / won deals attributed to marketing
  • Alignment with sales to drive revenue acceleration across the funnel

    • 2. Demand Generation & Performance Marketing

  • Growth in MQLs, SQLs, and opportunity conversion rates
  • Optimized cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
  • Scalable, data-driven campaign execution across inbound, outbound, and ABM channels

    • 3. Brand & Market Positioning

  • Growth in brand awareness, share of voice, and executive visibility
  • Media coverage, analyst recognition, and content engagement as thought leadership benchmarks
  • Clear differentiation of Fuel Cycles AI-native positioning in a crowded market

    • 4. Customer Acquisition, Retention & Expansion

  • Customer acquisition costs (CAC) aligned with industry benchmarks
  • Improved customer retention, Net Promoter Score (NPS), and engagement via lifecycle marketing
  • Increased upsell / cross-sell revenue influenced by product marketing initiatives

    • 5. Product Marketing & GTM Execution

  • Successful product and feature launches, measured by adoption and time-to-market feedback
  • Sales enablement content and campaign impact supporting GTM effectiveness (increased upsell or cross-sell driven by campaigns)
  • Targeted messaging and competitive positioning driving category leadership

    • Who you'll work with?

  • CEO and Executive Team
  • Product Management and Design Teams
  • Sales Leadership and Sales Enablement
  • Customer Success and Client Strategy
  • Vendors and Strategic Partners

    • Core Skills, Competencies & Attributes :

    1. Skills

  • Strategic Leadership & Marketing Strategy
  • Proven ability to develop and execute marketing strategies aligned with business objectives.
  • Expertise in brand positioning, go-to-market planning, competitive differentiation, and PLG-led growth.
  • Data-Driven Decision Making
  • Strong analytical skills for interpreting market trends, customer insights, and campaign performance.
  • Proficiency with marketing analytics tools, data visualization platforms, and user behavior tools (e.g., Amplitude, Mixpanel, Pendo) to optimize conversion and retention.
  • Full-Stack B2B Marketing Expertise Comprehensive experience across demand generation, ABM, product marketing, brand, content, and PLG strategies including self-serve funnels, freemium models, and in-product engagement.
  • AI-First Marketing Mindset Fluency in leveraging AI tools and platforms to enhance scalability, speed, and performance.
  • Strategic Storytelling & Executive Communication
  • Crafts compelling narratives that enhance brand positioning and resonate with executive audiences.
  • Exceptional written and verbal communication skills tailored for high-level stakeholders.

    • 2. Competencies

  • Team Leadership & Cross-Functional Collaboration
  • Proven track record of building and managing high-performing marketing teams.
  • Effective at fostering alignment across sales, product, engineering, and customer success functions.
  • Experienced in partnering with Product and Engineering to shape roadmaps that unlock PLG-driven growth levers.
  • Customer-Centric Focus
  • Deep understanding of customer needs, pain points, and decision-making processes.
  • Skilled at transforming research insights into impactful messaging and campaigns.
  • Market & Industry Acumen
  • Familiarity with market research technologies, methodologies, and client use cases.
  • Ability to identify and
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