Manager, Digital - Creative Assets

Manager, Digital - Creative Assets

The purpose of this role is to manage creatives between the client and the team and handle basic creative trafficking to support the Addressable Trading Manager.

As a Manager, Digital - Creative Assets you will focus on handling creative management between the client and the team. This will be a role focused on creative management, but you'll be exposed to media planning and programmatic platforms. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.

Responsibilities :

Oversee the creative strategy, execution, performance and reporting of the media campaign across all buying platforms

Be your client's primary contact for creative assets, responsible for building client-facing materials, presenting, and following through

Be the creative asset expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals

Build training materials and best practice documentation

Oversee the work of multiple specialists, train technical knowledge, and manage workflow

Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs

Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio

Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations

You will report to the Digital Media Director

Qualifications :

3+ years experience working in the creative management and / or digital media buying & planning space with focus on programmatic strategy, execution, and People Based Marketing

Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP)

Passion for media and the technologies used to support online and / or mobile advertising operations : ad serving, audience management tools, inventory applications, and third-party ad tags

Experience against multiple media buying strategies : self-service, managed buyer, partner negotiations

Interest in data analytics and how that affects the bottom line

Bachelor's degree from an accredited college or university

Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

Professional client communication, both written and verbal

Enthusiasm for the future of brand advertising on the web and building that future with us

The annual salary range for this position is $64,350 - $110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include : medical, vision, and dental insurance; life insurance; short-term and long-term disability insurance; 401k; flexible paid time off; at least 15 paid holidays per year; paid sick and safe leave; and paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit .