Marketing Manager Job at Millman Search Group Inc. in San Fernando

The Marketing Manager provides the planning and leadership for the assigned Shopping Center by ensuring that the appropriate structures, systems, competencies, and values are developed to drive traffic / sales and Net Operating Income (NOI) growth. The position is responsible for the day-to-day Consumer Marketing of the field property assigned to ensure awareness of store mix, drive retailer traffic / sales, and build customer affinity for the property, working closely with, and indirectly reporting to the Corporate Marketing Team for corporate strategies and programs. This role will also partner with the center manager, leasing rep, facilities manager and operations admin.

JOB ACTIVITIES :

◼ Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs for the assigned Shopping Center.

◼ Work with General Manager and Corporate Marketing to create budgets and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and corporate marketing.

◼ Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment. Work with merchants to gain participation in events and notify them of all upcoming events and any special instruction for the day of the event. Photograph and document all property events and associated follow up.

◼ Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels. Create relevant, original, high-quality content. Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth. Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate. Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.

◼ Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, these relationships reflect

ownerships commitment to the communities we serve while building sales performance of the center.

◼ Establish strong tenant communication and partnerships, review stores’ current marketing approach, and create collaborative marketing efforts to ensure retailer and property success.

◼ Provide regular interaction with retailers including monthly newsletters and retailer meetings.

◼ Measure marketing effectiveness and results through reporting, research programs, and analytical tools.

REQUIREMENTS :

◼ Bachelor’s Degree preferred

◼ Minimum of 3-4 years of industry, marketing or related digital experience preferred

◼ Excellent interpersonal, organizational, time management, oral and written communication skills

◼ Experience in managing digital / social media platforms

◼ Must possess the ability to manage budgets and have solid accounting skills

◼ Understanding of Public Relations (PR) strategy and execution

◼ Proficient computer skills, including Microsoft Office Suite and Canva preferred

Ability to read and understand standard business documentation (e.g. contract language)

◼ Must be able and willing to work varying schedules which includes weekends, and may include evenings and public holidays.

Comprehensive benefits package, medical, dental, Rx, disability, FSA, HSA, matching 401K, life insurance.

For immediate consideration, contact Chuck Dorsey, VP, Millman Search Group at cdorsey@millmansearch.com or 410.804.7705

In Summary : Marketing Manager is responsible for the day-to-day Consumer Marketing of the field property assigned . Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer . Must possess the ability to manage budgets and have solid accounting skills . Minimum of 3-4 years of industry, marketing or related digital experience preferred .

En Español : El gerente de marketing proporciona la planificación y liderazgo para el centro comercial asignado asegurando que se desarrollen las estructuras, sistemas, competencias y valores apropiados para impulsar el crecimiento del tráfico / ventas e ingresos operativos netos (NOI). La posición es responsable del Marketing al Consumidor diario de la propiedad asignada para garantizar la concienciación sobre la mezcla de tiendas, conducir el tráfico / ventas minoristas, y construir afinidad con los clientes por la propiedad, trabajando en estrecha colaboración e informando indirectamente al Equipo de Marketing Corporativo para estrategias y programas corporativos. Este papel también asociará con el gerente del centro, arrendamiento de bienes raíces, administrador de instalaciones y operaciones. Trabajar con los comerciantes para obtener la participación en eventos y notificarles de todos los acontecimientos próximos y cualquier instrucción especial para el día del evento. Fotografiar y documentar todos los eventos inmobiliarios y el seguimiento asociado. Crear, curar y administrar todo el contenido digital publicado (imágenes, video, escrito), incluidas las actualizaciones al sitio web de la propiedad, explosiones semanales de correo electrónico y publicación en los canales de redes sociales de la propiedad. Crea contenido relevante, original y de alta calidad. Aumente la interacción del consumidor dentro de medios digitales para impulsar la frecuencia de visitas a la propiedad y el crecimiento de ventas minoristas. Responsable de actualizar el contenido digital inmobiliario en sitios web y redes sociales para garantizar la precisión y valor del cliente. Desarrollar contactos individuales y organizativos con los consumidores y negocios dentro de la comunidad para construir relaciones locales con las propiedades y crecimiento dentro del mercado, estas relaciones reflejan el compromiso de propiedad con las comunidades a las que servimos mientras construimos el rendimiento de ventas del centro. Establecer una fuerte comunicación entre inquilinos y asociaciones, revisar tiendas enfoque de marketing actual y crear esfuerzos de comercialización colaborativo para asegurar el éxito del minorista y la propiedad. Proporcionar interacción regular con los minoristas, incluidas boletines mensuales y reuniones al minorista. Medir la eficacia y resultados del marketing mediante informes, programas de investigación y herramientas analíticas. (Lenguaje del contrato) Debe ser capaz y dispuesto a trabajar en diferentes horarios que incluyen fines de semana, y pueden incluir noches y días festivos.Paquete completo de beneficios, médicos, dentales, Rx, discapacidad, FSA, HSA, compatibilidad 401K, seguro de vida.Para una consideración inmediata, póngase en contacto con Chuck Dorsey, VP, Millman Search Group en cdorsey@millmansearch.com o 410.804.7705.