SEO / GEO Analyst- Salt Lake City, UT

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Professional 307

Pay Range : $66,300.00 - $99,500.00

Job Description

Job Description Summary

Under the direction of the Manager of Search Engine Optimization, the SEO / GEO analyst will participate in shaping and implementing WGU's SEO / GEO strategy and assure continued performance of WGU's website and owned properties. They will be responsible for analyzing search and website analytics, identifying gaps in website content, optimizing pages for improved search results, building links, implementing strong technical SEO, and engaging in content creation and optimization.

Job Description

Essential Functions and Responsibilities :

• Continually research and adapt to changes in generative search, helping WGU to adapt to those changes and create new organic marketing techniques.
• Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
• Perform keyword and competitor analyses.
• Execute effective link-building strategies.
• Optimize page content, metadata, and other on-page elements.
• Keep up to date on current algorithm, and SEO / GEO trends.
• Monitor daily performance metrics to understand SEO / GEO strategy performance.
• Create reporting on website analytics and performance.
• Monitor SEO / GEO metrics and key performance indicators to identify insights and potential issues.
• Understand and present information on industry best practices for measuring success of search.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities :

Competencies :

Organizational Impact :

Problem Solving & Decision Making :

Communication & Influence :

Leadership & Talent Management

Job Qualifications :

Minimum Qualifications :

Department Specific Minimum Qualifications :

Physical Requirements :

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Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.