Position : Digital Platforms Manager
Department : Content
Reporting Relationship : Reports to Director, Social and Digital Strategy
Status : Full-Time (Exempt)
Position Summary
The NFL's Carolina Panthers are seeking a Digital Platforms Manager who will oversee all creation, optimization, and innovation of engaging, sponsorable, and customizable web and mobile experiences. This role will work closely with the digital content team to maximize KPI performance, innovate with partnerships to create sponsored and engaging features that enhance the brand and generate leads and use the digital platforms to create custom user journeys for fans to become more and more engaged with the brand. As new digital platforms come online and grow, this role will work with the digital marketing team to build, innovate, and optimize fan experiences on those platforms.
Primary Responsibilities
- Day-to-day management of all Carolina Panthers digital experiences - websites & app - including but not limited to posting of videos, photo albums, articles, SEO optimization, page building, etc.
- Manage all Panthers roster management information with updated bios, depth chart, injury report, transactions news
- Publish and optimize all live video streams on across all channels - website, app, social
- Provide detailed analytics and KPI reports on site performance with recommended actions for several stakeholders for precise responses and improvement
- Serve as main point of contact with NFL platform team for troubleshooting, website feature enhancements and SEO
- Handle business relationship with app developer and oversee long-term goals
- Provide statistical research and proprietary content for Panthers social media channels and digital writers while assisting Panthers PR and external media
- Execute and fulfill sponsored activations for statistical fan engagement including trivia, stat of the week, polls and more
- Other duties assigned as necessary.
Minimum Qualifications
BA / BS degree in marketing, business, or communicationsAt least 6 years of experience running large scale websites and mobile appsExperience creating compelling digital experiences - on websites and mobile appsKnowledge of website back-end content management systemsFull understanding of the MS Office Suite (Word, Excel, PowerPoint)Experience with page building and UI / UX best practicesMust be flexible to work evenings and / or weekends and all Carolina Panthers and Stadium events, including events held on weekends, nights, and holidaysMust pass pre-employment screensPreferred Qualifications
Proven experience using data-driven insights to understand what is working and what needs improvement within the digital spaceComplete working knowledge within website content management systems - WordPress, Rebrandly, Pocket, Contentful, Formstack, custom coded CMS, etc.Working knowledge of Rover, FanReach, and YinzCamConnections and colleagues within the professional sports ecosystem, from NFL to NBA, NHL, MLS, MLB, etc.Familiarity with the overall mobile app ecosystem and can optimize user experience on mobile app platformsExperience within a fast-paced industrySkills for Success
Ability to collaborate with cross-functional teams to achieve desired outcomeSelf-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environmentStrong analytical, project management and communication skillsAgile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organizationDemonstrated ability to meet deadlines in a dynamic environmentMust be able to handle confidential, privileged, and / or sensitive information with carefully and with sensitivity.Physical Requirements
Ability to sit, walk and stand for extended periods of time throughout the day.Role routinely uses standard office equipmentLift at least 20 poundsWork Environment
This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.
Tepper Sports & Entertainment is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.