Full-Time | Remote | EST Hours
We’re hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond.
This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.
If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.
About Richard Yu
Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.
- YouTube : https : / / youtube.com / richardyu1
- Instagram : https : / / instagram.com / richardyuzee
Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content (primarily IG Shoutouts).
Your Core Mission
Own and scale paid traffic. You’re the engine behind lead gen.
You will :
Write high-converting creatives (posts, reels, carousels)Negotiate and buy Instagram shoutouts from niche pagesAnalyze daily performance : CPF, CPL, CPA, ROAS, booking rates, and lead qualityTrack shoutout performance and analyze it (based on pages & creative)Launch and test 1–2 creatives / day based on conversion dataCollaborate with setters & closers to optimize spend based on lead qualityOptimize and scale the shoutout campaign while keeping ROASEventually expand into Meta Ads and other high-scale channelsOutcome : You’ll build a paid engine that brings in $1M+ / month in front-end revenue—without Richard in the weeds.
Requirements
You Are
A driver of growth - you seek to scale campaigns aggressivelyA field athlete—you write, test, and launch ads yourselfA direct response operator—you speak offer, funnel, and media fluentlyA data-obsessed optimizer—you track everything and act on itA feed-native creative—you can write in Richard’s voice and hook the scrollA high-energy leader—you set your own goals and push for big outcomesA self-starter—you don’t wait for permission, you execute dailyYou’ve Done This If…
You’ve spent $10K–$100K+ on paid media—especially shoutoutsYou’ve written dozens of creatives that drove real conversionsYou’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performanceYou’ve worked inside high-ticket coaching or online education brandsYou’ve operated in a fast-paced sales environment that expects resultsThis Role Is NOT for You If…
You only run dashboard ads and don't have experience in running shoutoutsYou want to “manage” without writing copy or launching adsYou need someone to set your goals or micromanage youYou’ve never worked in a high-velocity, performance-driven environmentBenefits
Compensation
Base salary (we’ll match or exceed your current comp)Performance-based bonuses tied to direct revenue resultsReady to Build Something Big?
If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.