Manager - Xtandi Marketing

Marketing Manager - Xtandi

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world.

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose :

The Marketing Manager - XTANDI will be a key member of the brand team. The successful candidate will contribute to the development of the yearly marketing plan and be responsible for development and execution of digital and omni-channel marketing initiatives focused on health care professionals (HCPs). This person is responsible for flawless execution of promotional tactics working in close collaboration with partners, including other members of the team including the Omnichannel Experience Lead, peer-to-peer lead, the partner company, sales teams, vendors, and a variety of internal stakeholders across functions.

Specific responsibilities will evolve based on the needs of the brand, lifecycle of the brand, and competencies required on specific projects.

Essential Job Responsibilities :

• Implement and execute marketing plans that overcome business obstacles, drive market share, & achieve sales targets that optimize a targeted approach to media and messaging.
• Lead tactical execution of promotional strategy for HCP omni-channel marketing, including media, website implementation, eDetails, social engagement, and related digital drivers. Ensure successful implementation of messaging to be channel-specific.
• Measure effectiveness of channel performance on an ongoing basis and recommend & implement changes accordingly.
• Work cross-functionally and across the co-promote to ensure alignment on strategy and implementation across several channels; the successful candidate will work in close conjunction with the Omnichannel Experience Lead for XTANDI and support related HCP functions (e.g. peer-to-peer, HCP Promo, Content Specialist, etc.) with digital expertise and insights generation.
• Drive excecutional efforts supporting CRM, and integration of data generated across all channels and marketing automation that evolve tactics going forward.
• Work cross-functionally to create alignment across various internal & external stakeholders to meet overall brand goals.
• Organize the development and review of marketing / sales materials through the Material Approval Process (MAP).
• Effective management and accountability of outside agencies in the following capacities : alignment with strategic execution, project estimate development, time management, and execution of project components, management recommendation and assuring consistency with Astellas goals, direction, and ethics.
• Track and manage detailed budget for responsible tactics.

Quantitative Dimensions :

Organizational Context :

The successful candidate will support the strategic direction and drive tactical execution of the multichannel program, while leveraging insights to generate ideas. This position reports to the XTANDI HCP and Payer Marketing Lead. This position will not have any direct reports.