Sr. Director Global Omnichannel Marketing Next Best Action Product Management
Gilead Sciences, Inc.Foster City, CA, United Statesjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionGlobal position supporting multiple countries across several brands leading and shaping our AI / ML enabled Omnichannel marketing solution to deliver increased ROI. Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams. Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization. Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases / attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perception change. Leverage existing segments to provide additional insights and incremental knowledge on customer attitudes and behaviors. Provide insights and support development of content journeys for microsegments across markets by partnering with country marketing teams. Documentation & Knowledge Base : Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing. Vendor Management : Proactively manage and optimize business vendor relationships, oversee contract negotiations, and ensure consistent performance and delivery to support operational needs and strategic goals. Cross-Functional Collaboration : Collaborate closely with Market Insights (Global and Regional), IT, Marketing, Sales, and Analytics teams, to integrate DCI insights into NBA implementation, Marketing Strategies and content. Budget Management & Resource Allocation : Manage project budget to agreed financial target and effectively allocate resources to ensure optimal utilization and alignment with organizational objectives. Data Governance and Ethics : Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics. Relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of marketing, market research, forecasting, analytics, decision analytics, commercial strategy. Experience with Omnichannel Marketing content personalization / Analytics / Market research Prior experience conducting, analyzing, and communicating qualitative and quantitative market research. Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required Exceptional written and verbal communication skills are required Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines Experience in biopharmaceutical-focused marketing, commercial strategy, or consulting is desirable. Business leadership experience, and a track record of “influencing without authority” (specifically, more senior Commercial and cross-functional partners) in successful conflict resolution and driving consensus.
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Director Global Marketing • Foster City, CA, United States