Directive is hiring : SEO Manager (Remote US) - Future Opening in Columbus

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation to cut through the noise. We focus on driving pipeline, fueling SQLs, and scaling brands that are serious about growth across Paid Media, SEO, CRO, RevOps, and Go-To-Market Strategy. We move fast, think boldly, and hire people who challenge the status quo to push campaigns beyond expectations. If you live for performance and want your work to mean something, you’ll fit in. We are shaping the future of marketing and look for talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. As we grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist works with Enterprise clients and should have a deep understanding of the service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices : Create custom strategies and implement best practices to achieve our NSMs. Build the initial client strategy from project phase, then optimize strategies over the lifetime of the client based on overall marketing goals, ongoing campaigns, and historical performance, while adhering to Directive best practices.
• Collaborate with Associate Director (AsD) to resolve roadblocks impacting strategy and goal attainment.
• Craft creative briefs and compelling content campaigns with ideation based on competitor and audience insights.
• Apply best practices to position clients to exceed goals, including : LTV : CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting : Use available data to set client goals during engagement; goals are reviewed and approved by the Associate Director in meetings.
• Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
• All Goals must be approved by the Associate Director before presenting to the client with the AsD.
• Project Management : Ensure the strategy is executed. Use project management to define responsibilities and progress toward goals. Use Asana as required; delegate tasks to team members and clients and ensure timely completion. Partner with Project Managers where present to ensure tasks are created, assigned, and due dates met, and communicated to the client. Work with content writers and designers to deliver content campaigns on time and at client standards.
• Internal and External Communication : Serve as the main interface between clients and the team. Build relationships with clients beyond deliverables and proactively communicate with clients and internal leadership to drive results. Communicate timelines, progress toward goals, and deliverables via shared channels (e.g., Slack) on a regular cadence, not only at bi-weekly meetings.
• Internally, communicate roadblocks, opportunities for account growth, and any strategic changes affecting client accounts.
• Reporting : Regularly report progress and impact to clients. Cadence includes bi-weekly client meetings (reporting NSM progress and ongoing deliverables), monthly reports, quarterly reports, and bi-annual business review presentations.

What You'll Bring

Goals

4.2

What We Offer

Work Environment

Additional Information

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