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Media Buyer Job at BigIron in Lincoln

Media Buyer Job at BigIron in Lincoln

MediabistroLincoln, NE, United States
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Description

The Media Buyer at BigIron plays a key role in elevating the company's brand visibility and customer reach through data-driven advertising across digital and traditional media. Your mission is to acquire high-quality bidder traffic and deepen brand engagement by planning, executing, and optimizing media campaigns-ensuring that BigIron remains the most trusted and far-reaching online auction marketplace for agricultural, construction, transportation, and collector equipment. This is a hybrid role with 1-2 days a week onsite in the Omaha, NE office.

Essential Job Functions

  • Media Strategy Development : Craft and implement paid search media plans (digital ads, display, etc.) aimed at attracting qualified buyers and consignors.
  • Media Buying & Negotiation : Identify, negotiate, and secure buying opportunities across platforms and publishers to ensure maximum reach and ROI.
  • Campaign Creation & Execution : Collaborate with internal marketing teams to develop compelling ad creative that supports promotions like targeted equipment auctions, real estate or collector car sales.
  • Data-Driven Optimization : Monitor performance using analytics tools such as Google Analytics 4; regularly assess metrics such as click-through rates, conversion rates, cost-per-acquisition, and adjust media buys to maximize effectiveness.
  • Budget Management & Reporting : Efficiently allocate and manage media spend, track expenditures, and report on results to stakeholders with clear insights into campaign performance and ROI.
  • Cross-Functional Collaboration : Work closely with marketing, content, operations, and the broader team to align with auction schedules, promotional calendars, and BigIron's brand values of trust and transparency.
  • Audience Targeting & Segmentation : Utilize demographic, behavioral, and industry data to hone in on target audiences-such as end-user farmers, equipment dealerships, and global bidders-and tailor media strategies accordingly
  • Vendor Relations : Manage relationships with media vendors and platforms, ensuring high standards for ad placement and campaign delivery.

Requirements

  • Education : Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
  • Experience : Minimum 3 years in media buying or planning roles, preferably within B2B, e-commerce, or auction-driven markets.
  • Technical Proficiency : Previous and proven hands-on experience with digital advertising platforms (e.g., Google Ads, programmatic DSPs, etc.) and analytics tools (Google Analytics, Data Studio, or similar). Preferred experience managing omnichannel campaigns.
  • Analytical Acumen : Strong capability in interpreting media campaign performance, optimizing budgets, and demonstrating ROI.
  • Negotiation Skills : Proven track record in securing favorable terms with media vendors.
  • Communication Excellence : Exceptional ability to create strategies and present findings clearly to both internal partners and external media vendors.
  • Project Management : Effective at juggling multiple campaigns, deadlines, and cross-department collaboration.
  • Industry Insight : Knowledge of BigIron's operating sectors-agricultural, construction, industrial, transportation equipment, real estate, and collector cars-is a strong advantage.
  • Cultural Fit : Alignment with BigIron's customer-centric values : transparency, trust, and delivering seamless end-to-end auction experiences
  • Optional but Beneficial : Experience with auctions or marketplace platforms; familiarity with unreserved auction formats and their unique marketing implications.
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    Media Buyer • Lincoln, NE, United States