Senior Marketing Operations Specialist
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About Kuvare
Kuvare is on a mission to serve hardworking consumers overwhelmed by the complexities of retirement and is built from the ground up to do so. Our unified financial hub protects the retirement of everyday Americans and the distributors, carriers and investors that serve them. We create life insurance and annuity products that protect consumers' retirements, and are simplified for distributor partners and financial professionals to sell and service.
Kuvare family of companies :
Retail Annuity and Life Insurance Solutions :
- United Life Insurance Company
- Guaranty Income Life Insurance Company
- Lincoln Benefit Life
Institutional Insurance :
Bespoke Insurance Solutions :
About the role
The Sr. Marketing Operations Specialist manages the build strategy of marketing campaigns, from journey building and testing to execution. This role requires close collaboration with sales to align campaign performance and inform future strategies. They will translate marketing goals into scalable marketing automation (Salesforce Account Engagement) builds, maintain marketing automation-CRM sync health, optimize email deliverability and scoring models, and partner closely with demand gen, content, and sales to improve conversion and ROI. They will help lead and coach the operations team to continue building skillsets and optimizing through continued learning opportunities. Additionally, their analytical skills are crucial for defining success metrics and optimizing marketing efforts based on data-driven insights.
What you'll do
Marketing Automation :
o Oversee the execution and delivery of marketing campaigns and initiatives, ensuring they are completed in a timely and accurate manner.
o Train and support marketing and sales users on best practices and processes.
o Manage lead scoring, grading, progressive profiling, and nurture programs.
o Own Pardot housekeeping : cleanups, folder structure, naming conventions, and documentation.
o Design, build, QA, and deploy Salesforce Account Engagement (Pardot) / email campaigns, list segmentation and dynamic content.
o Build and maintain landing pages, forms, and tracking (UTM, GA / GA4 event mapping).
o Support A / B testing, personalization, and journey optimizations.
CRM Management :
o Work with Sales Ops to align handoff rules, routing, SLAs, and lead data quality.
o Troubleshoot sync, field mappings, and automation rules within Salesforce and data platforms.
Reporting & Analytics :
o Monitor campaign tracking and analytics to ensure campaigns are performing according to expectations. Including email deliverability and remediation steps (suppression lists, authentication, sender reputation).
Strategy
o Develop and implement strategies to optimize campaigns and measure performance metrics.
o Perform market research and competitive analysis to stay abreast of industry trends and best practices.
o Collaborate with other departments and stakeholders to ensure marketing campaigns are aligned with business goals and objectives.
Qualifications
The pay range for this role is :
75,000 - 90,000 USD per year(Rosemont)
PI8d488fe03dc3-30511-38828980
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Marketing Specialist • Des Moines, Iowa, United States, 50309