Marketing Manager Job at goodboybob in Santa Monica

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goodboybob Coffee Roasters

Marketing Manager

Company Overview Goodboybob is a passionate, innovative coffee roaster with our own roastery and two bustling cafés dedicated to serving exceptional, artisanal coffee. We were founded by an artist to bring beautiful coffee experiences to life. That’s why we source, roast, and brew our coffee with care and craft—because every single cup can be the start of an inspirational idea, one that might even change the world.

Position Overview The Marketing Manager will work closely with the cross-functional team to drive meaningful growth and foster deeper relationships with our customers. This role is ideal for a self-starter who likes to have their hands in all aspects of marketing. The marketing manager will drive growth in the cafés, online store, and wholesale programs by focusing on email marketing, trade marketing, social media, and merchandise development.

Key Responsibilities Marketing Materials

Own the end-to-end development of all marketing materials, including writing creative briefs, managing cross-functional feedback, and overseeing final delivery for campaign emails, in-store signage, and wholesale assets.

Website Content

Lead website content strategy and execution for new product launches—including copywriting, creative asset coordination, and Shopify updates.

Email Marketing

Plan and deploy lifecycle and campaign emails (1–2x / month), including segmentation strategy, performance tracking, and ongoing optimization.

Social Media

Manage brand social media channels with a focus on content planning, Reels strategy, and community engagement.

Creative Production

Oversee creative production—scoping and managing all brand photoshoots for product launches, seasonal menus, and evergreen assets.

Manage a network of freelance photographers and videographers who can provide support for shoots.

Lead the merchandise program, including concept development, sourcing, vendor management, and inventory oversight.

Influencer & PR

Cultivate and manage relationships with local influencers to support brand awareness and product trial.

Serve as the key liaison with the PR agency, ensuring timely communication around launches, seasonal campaigns, and brand moments.

Events

Plan and execute local events (approximately 2 per quarter), from concept through execution, in collaboration with internal and external partners.

Budget

Manage the marketing budget.

Maintain a consistent brand presence through blog content that supports local SEO, brand storytelling, and customer education.

Qualifications 4+ years of marketing experience in consumer goods, food & beverage, or DTC / omnichannel brands with expertise in email, social media, and e-commerce.

Bachelor’s degree in Marketing, Business, or a related subject.

Proficient in Klaviyo for email marketing and campaign analytics.

Advanced Shopify user with experience in product setup, CMS updates, and basic merchandising.

Deep understanding of Instagram, including Reels content strategy and scheduling tools.

Exceptional writer with strong brand voice fluency, and editing skills.

Collaborative team player with project management strengths and cross-functional communication skills.

Why Join Us Come work with this thriving company in our fast-paced, highly supportive environment where all ideas are welcome. The dress code is casual, and the atmosphere is always fun. Learn something new every day and be a part of a company that is growing by leaps and bounds.

Strong Medical, Dental, and Vision Benefits Package.

401(k) Plan.

Paid vacation and Wellness PTO.

Free food / drink on in-office days.

Weekly free bag of coffee.

Strong education in Coffee and Culinary – there’s a lot to know, and it’s fun.

Participation in fun events, including Car Racing events supporting the goodboybob racecar.

Job Type : Full-time, Hybrid

Starting date : The position is available immediately

How to Apply Please submit your resume. All submissions are confidential.

Goodboybob is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, pregnancy, national origin, ancestry, age, marital status, physical or mental disability, genetic information, medical condition, veteran status, or any other class protected by local, state, or federal law.

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