Coordinator, Digital Product & Retention

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Coordinator, Digital Product & Retention supports the execution of digital product initiatives with a strong focus on design and e-commerce platform management. This role collaborates with cross-functional teams to deliver high-quality user experiences across web, mobile, and app. The ideal candidate is detail-oriented, design-savvy, and comfortable working in fast-paced digital environments.

Responsibilities

• Create and maintain wireframes, mockups, and interactive prototypes in Figma
• Collaborate with designers and developers to ensure design consistency and usability across platforms
• Support the development and maintenance of design systems and component libraries
• Assist in managing and updating content, products, and collections within Shopify and Klaviyo
• Monitor site and email performance, and user behavior using analytics tools
• Collaborate with marketing teams to ensure creative alignment across channels
• Maintain project timelines and deliverables for design and product initiatives
• Organize and manage digital assets and documentation repositories
• Pull and compile data from Shopify, Google Analytics, and campaign platforms
• Assist in preparing performance reports and dashboards for stakeholders
• Other duties as assigned
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills and Abilities

Education and Experience

Travel Requirement

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $50,500 - $56,500 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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