Certco, Inc. is hiring : Marketing Specialist in Madison

Overview Join Our Team as a Marketing Specialist – 2025 Is Your Year to Shine!

Are you passionate about marketing and ready to make an impact in the digital world? Certco, Inc. – recognized as a 2024 & 2025 Top Workplace – is seeking a driven Marketing Specialist to help transform how our retailers connect with customers and grow their business. This is your chance to work on exciting projects, drive innovation, and play a key role in the digital evolution of independent grocery retail!

What You'll Do Be the go-to expert for Certco’s digital marketing programs – helping our retailers thrive in a competitive market

Manage and optimize retail websites, post digital promotions, and support onboarding of new retailers

Use data and KPIs to make smart, growth-focused decisions and share insights with internal teams and retailers

Lead the charge on SEO, content creation, and digital strategies that boost visibility and sales

Collaborate with sales and category management teams to fill promotional gaps and deliver high-impact campaigns

Support retailers with solutions that drive more customers, sales, and unit volume

Assist with email marketing and digital asset creation for campaigns

Why You'll Love Working Here Career Growth : This role offers hands-on experience and a pathway to advance in digital marketing and eCommerce Innovation & Impact : You’ll be on the front lines of digital transformation, directly helping retailers succeed.

Amazing Benefits :

Competitive salary + growth opportunities

Premium low-cost insurance (health, dental, vision, life, disability)

Generous 401k match, profit sharing, and PTO

Flexible schedule — no weekends or holidays!

Award-Winning Culture : Named a Top Workplace in Wisconsin , Certco is committed to teamwork, integrity, and supporting our employees’ success.

What We're Looking For A degree in Marketing, Data Analytics, or related field (or equivalent experience)

2+ years of experience in marketing, digital programs, or retail preferred

Strong tech skills, including Google Analytics & Excel

Excellent communication and organizational skills

A detail-oriented, fast-paced problem solver who thrives on collaboration

Position Summary The Marketing Specialist is responsible for loading, analyzing, and reporting back on all the digital promotions. This person must have a desire to learn how marketing and technology work together to accomplish key goals for Certco, Inc. retail owners and brands such as driving top-line sales and item movement. This person will be responsible for advanced knowledge of all digital programs and offerings to stores.

Essential Job Functions Own creation of and reporting out of KPI’s to assist Certco, Inc. and retailers in making business decisions

Responsible for Search Engine Optimization (SEO) for Certco, Inc. and retail owner websites

Writes content as needed

Drive data driven decisions based on various data touchpoints through consistent reviews and presentations

Develop cross functional relationships with Certco, Inc. sales department

Inform both retailers and internal stakeholders on upcoming events, progress of the event and recap the event for the appropriate visibility of the programs

Identify promotional gaps by evaluating competitive programs

Research and recommend digital strategies and programs that could increase overall sales and revenue

Lead, manage and communicate eCommerce and digital opportunities internally and externally

Load digital promotions into Vendor Portal and communicate as needed with category management and sales teams as well as brands / manufacturers for planning purposes

Post promotions to Retailer’s SharePoint and providing communication internally and externally

Work with the Marketing Manager to review strategies that will lead to retailer and brand participation in the Marketing Services digital product portfolio

Assists social media specialist with email marketing

Work with Marketing Manager to request digital asset creation

Other duties as assigned by management

Is regular in attendance and complies with the Company Attendance Policy

Knowledge, Skills, and Abilities Strong written and verbal communication skills

Ability to work at a fast pace

Excellent technology skills including Google Analytics

Efficient in using shared drives and Excel / Pivot Tables

Skilled in operating various office equipment and computer equipment

Ability to pay close attention to detail and coordinate various activities simultaneously

Highly organized

Ability to communicate with customers, co-workers, and business contacts in a courteous and professional manner

Ability to work with minimal supervision

Ability to maintain confidentiality

Education and Experience Degree in Marketing and / or Data Analytics fields / disciplines preferred or equivalent experience

Retail marketing experience preferred

Ideal candidate will have at least two years of experience

Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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