Manager, Brand Marketing

COMPENSATION : Salary Range : $115,600 to $149,600 annually + bonus eligibility (if applicable). This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidates location, experience, and other job-related factors.

JOB PURPOSE : The purpose of this role is to lead the strategy of key initiatives across the brand and cross-functional teams in the planning and execution of test markets to support the national calendar.

JOB RESPONSIBILITIES :

Concept Development & Testing (40%)

Work closely with Consumer Insights group to outline key insights and opportunities for the brand.

Leads ideation and concept testing for key test market executions.

Provide a business case for key test markets, outlining both the business opportunity and business details.

Develop a brief for key agency partners to develop best in class communications (Creative, PR, Media Plans, etc..)

Cross-Functional Planning & Execution (40%)

• Works closely with cross-functional teams (strategic planning, operations, and supply chain) to execute test markets flawlessly.

Works closely with key franchisees in test markets to align on participation and executional details.

Presentations to Key Stakeholders (20%)

Present test market ideas and executional details to key stakeholders across the business (Leadership Team, Test Market Task Force, Marketing Subcommittee)

WORKING RELATIONSHIPS : Brand Director, Marketing Team (Calendar Team, Brand Communications Team, Consumer Insights Team, PR / Internal Communications), KFC Leadership Team and Franchisee Partners

KNOWLEDGE AND SKILL REQUIRED :

Education : Bachelors in marketing or related field, MBA preferred

Experience :

5+ years of related-marketing experience

Prior experience in marketing, brand / product management, or related field

Superior verbal and written communications skills

Ability to lead and manage cross functional teams

Extremely collaborative : Must be able to work with multiple stakeholders and drive towards alignment.

Self-motivated with a strong drive for results and intellectual curiosity

Ability to maintain a high level of professionalism and confidentiality, along with the ability to work with and influence senior-level management with professional maturity and sensitivity

Ability to work independently and multi-task in a dynamic, fast-paced environment

Benefits : Employees (and their eligible family members) may enroll in the following types of insurance coverage : medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA / HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! - Click here .

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (YRSG) and Yum Connect, LLC (Yum Digital and Technology)(collectively, Yum) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers / Employees - Click here to view the Know Your Rights poster and supplement and the Pay Transparency Policy Statement.

About the company

KFC, a subsidiary of Yum! Brands, Inc., is a global chicken restaurant brand with a rich, decades-long history of success and innovation.

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