Senior Director, Integrated Insights, Lung Franchise
At AstraZeneca, we're not afraid to do things differently. We're resetting expectations of what a bio-pharmaceutical company can be. This means we're opening up new ways to work, groundbreaking and cutting-edge methods and bringing unexpected teams together.
The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best. We seek out opportunities to do dynamic meaningful work which means we won't just follow the same course of action time and again if we can see potential in a different way of creating life changing medicine.
The Senior Director, Integrated Insights, Lung Franchise is a critical leadership role accountable for generating actionable insights that materially impact the business. In this highly consultative role, you will be a core member of the Lung Franchise Leadership Team, which is chaired by the VP, Lung Franchise.
You will oversee a team of direct and indirect reports in the delivery of analytics, market research, and demand forecasting in support of AstraZeneca's US Oncology Lung Franchise. In addition, you will demonstrate broader leadership with cross-functional partners (e.g., Data Science & AI, Data Management, Reporting, Omnichannel) to deliver coordinated and innovative solutions that inform brand strategy and execution.
This role requires strong leadership, strategic thinking, communication excellence and a results-oriented mindset. Experience with advanced analytics approaches such as predictive targeting, a strong foundation of secondary data analysis proficiency, market research familiarity, and business and clinical acumen are necessary. One will be successful in this role by combining these skills with the ability to effectively collaborate and influence strategy and decision-making.
This role reports into the Head of Integrated Insights and sits within the Oncology Business Excellence organization within US Oncology.
Accountabilities :
Engage as a thought partner adding value through the interpretation and synthesis of advanced analytics, primary market research and secondary data analyses to support critical deliverables, including launch readiness, business reviews, and performance deep dives.
- Partner with Marketing and Sales teams to develop brand strategies leveraging a range of analytics and insights to unlock the full commercial value of the oncology portfolio.
- Oversee advanced analytics, primary research, and forecasting delivery, ensuring best practice approaches are always utilized.
Activities include :
Design of analytics & insight plans ensuring resources (dollars and people) are best leveraged to meet the true business needs.Collaboration and thought partnership across Data Science and ML / AI initiativesManagement and design of qualitative and quantitative market research that delivers insights to enable evidence-driven marketing decisionsLeading the delivery of evidence-based, analytically sound, and clearly articulated product forecastsKPI development and performance tracking for the brand, including brand equity and quantitative tracking. Monitoring brand health to clearly and partnering with the performance analytics team to quickly diagnose brand performance and impact tactical plans to drive greater business results post launchPresent key insights, analyses, and business implications to senior management. Assemble facts and insight to tell a cohesive story that clearly communicates the health of the brand / businessProactively communicate with cross-functional teams to anticipate future needs and provide teams with strategic recommendations and insights; identify information and data needsDevelop people from both a functional skills and leadership perspective with goal of increasing the talent level (across the span of acquired, developed and retained)Leverage deep understanding of Pharma / Bio industry marketing and how market research is used to guide product commercialization and lifecycle managementCollaborate across the business including with Pricing and Market Access team to ensure that payer insights are integrated into commercial and clinical strategy and positioningEssential skills / experience :
BA / BS degree6+ years of pharmaceutical or biotechnology experience working for a biopharmaceutical company or other relevant industry (e.g., management consulting, market research, investment banking);Experience applying various advanced analytics, primary research techniques and secondary data analytics to inform business decisionsDesirable requirements :
Advanced degree in a relevant field (e.g., MBA, PhD)Oncology experienceStrategy consulting experience highly desirablePharmaceutical or consumer insight experience highly desirableSkills and Competencies :
Ability to manage, prioritize and lead numerous projects simultaneouslyDemonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or actionDemonstrated ability to cope well with change, risk, and uncertainty (ambiguity) and act decidedly with incomplete or imperfect informationDemonstrated ability to influence laterally and vertically; ability to influence without authority, motivate teams, and maintain high levels of respect for and from peersStrong business and marketing acumen and excellent communication and interpersonal skills; consultative background preferredDemonstrated communication and teamwork skills; ability to gain consensus and act within a matrix team environment; ability to work in a collaborative and influencing fashion that drives to business actionDemonstrated success in applying various primary research techniques to inform strategy in the pharmaceutical industryProficiency in secondary data analysis with intimate knowledge of a variety of industry secondary data sourcesAbility to work within AstraZeneca's established policies / procedures and core valuesAbility to travel within the USA and abroad