Marketing Data Analyst - Digital Strategy (PLANO)

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values honesty, integrity, loyalty and service define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity USAA is enhancing its digital experience to better serve our members' evolving needs. To support this, our marketing analytics team is expanding its focus to encompass the with a focus on paid media optimization to drive maximum efficiency & growth. We're seeking a Paid Media Decision Science Analyst to be a foundational member of our marketing team, playing a key role in shaping data-driven improvements across our digital sales experience. In this role, you'll leverage your advanced marketing analytics skills to deliver impactful insights and scalable frameworks that translate data into actionable strategies. This is a fantastic opportunity for a candidate with a strong blend of technical expertise and business understanding, capable of building trust through data and empowering decision-making throughout the organization. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations : San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position. What you'll do : Leverages intermediate and some advanced business, analytical and technical knowledge to participate in discussions with cross functional teams to understand and collaborate on business objectives and influence solution strategies. Applies advanced analytical techniques to solve business problems that are typically medium to large scale with impact to current and / or future business strategy. Applies innovative and scientific / quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change. Translates recommendation into communication materials to effectively present to colleagues for peer review and mid-to-upper level management. Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences. Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA). Integrates / transforms disparate data sources and determines the appropriate data hygiene techniques to apply. Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements. Understands and adopts emerging technology that can affect the application of scientific methodologies and / or quantitative analytical approaches to problem resolutions. Delivers analysis / findings in a manner that conveys understanding, influences mid to upper level management, garners support for recommendations, drives business decisions, and influences business strategy. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. What you have : Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and / or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree. 4 years of experience in data / analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance) OR Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and / or Business Analysis, Data Science or other quantitative discipline with 2 years experience in data / analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance). Demonstrates competency in mathematical and statistical techniques and approaches used to drive fact-based decision-making. Intermediate and some advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems. What sets you apart : 2 years experience in paid media analytics and in-platform experience. Web Analytics Tools : Google analytics, Adobe analytics Tagging : Teailum, GTM, etc. Journey analysis (mining clickstream & behavioral data). SQL required and python a plus. Predictive modeling experience Compensation range : The salary range for this position is : $93,770 - $179,240. Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.