Manager - Marketing and Public Relations Job at Western Technical College in Nor

Overview

Western Technical College is a preferred employer in the 7 Rivers Region and is committed to providing a safe and respectful workplace for all co-workers. As an open-access institution, we proudly serve learners from all walks of life, recognizing that diverse backgrounds and lived experiences enrich our community and strengthen our mission. We seek individuals who are passionate about teaching and learning, dedicated to student success, and eager to collaborate in building a more vibrant, equitable community.

Western is deeply connected to the communities we serve, and we believe in the power of education to drive positive change. If you share these values and are ready to make a meaningful impact, we invite you to explore this opportunity at Western.

Summary of Position

The Manager of Marketing & Public Relations is responsible for managing marketing and public relations efforts that support the College’s visibility, brand, and community engagement. This position supports institutional goals by overseeing the development and delivery of print, digital, video, and web content that promotes the College’s programs and services. The manager directs a team of creative professionals to ensure consistent messaging and high-quality materials for internal and external audiences while ensuring compliance with College policies, procedures, and security protocols. This position is hybrid eligible with 1-2 day / week working from home after the training period.

Responsibilities

• Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. Regular attendance is required.
• Complete all required College training and maintain the skills necessary to perform the essential functions of the position as defined by the department.
• Student Success is the cornerstone of Western’s culture, and the college may assign employees as needed to other areas or additional duties to foster this success.
• Marketing Strategy and Oversight - Supporting Action / Task May Include :

Lead the planning, development, and implementation of marketing campaigns, publications, and promotional material at the direction of the Director of Marketing, Communications, and Legislative Advocacy

Ensure consistency and quality in institutional messaging across all communication channels

Serve as the College’s brand champion, ensuring alignment of messaging with Western’s identity across platforms and audiences

Lead coordination of PR-related College events and sponsorships

Minimum Qualifications

Preferred Qualifications

This position reports to : Director - Marketing, Communications, and Legislative Advocacy

Starting annual / hourly salary range based on education and experience : $61,350 - $81,734

This position would include competitive salary, along with a wide variety of benefits available to full-time Western Technical College Employees. These benefits include : health, HRA, dental, life, retirement - Wisconsin Retirement System (WRS), voluntary vision, supplemental Allstate insurance (accident, critical illness and cancer), pet insurance, short-term and long-term disability insurance plans, flexible spending account for health & depdendent care, employee assistance program (EAP), Employee Wellness Incentive, Education Reimbursement, and tax-sheltered retirement annuity programs - 457 & 403(b). We offer a range of paid leave including Bereavement, Casual Illness, Personal, Vacation, Holidays, Summer Fridays, Shut Down, Parental paid leave, Military paid leave, Volunteer leave, and Leave donation.

Applicant review will begin : October 20, 2025

Start Date of : December 2025

Copies of Transcripts from regionally accredited colleges or universities are acceptable during the application process (originals will be required upon hire)

Western is accredited by the Higher Learning Commission. Our mission is to provide relevant, high quality education in a collaborative and sustainable environment that changes the lives of students and grows our communities. Western is committed to providing a safe and respectful workplace for all employees.

Non-Discrimination Notice

Western Technical College, in compliance with state and federal law, does not discriminate on the basis of age, race, color, national origin, disability, marital status, sex, including sexual orientation and gender identity, veteran status, genetic testing or other legislated categories in employment, admissions, programs, or activities. Western prohibits retaliation against any individuals who bring forth any complaint, orally or in writing, to the College or government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discrimination. Western provides assurance that lack of English reading / speaking skills will not be a barrier to admittance and participation in the College. General inquiries regarding the College’s non-discrimination policies may be directed to :

John Heath

Director of Human Resources

Western Technical College

111 7th Street North

La Crosse, WI 54601

608-785-9464

WI Relay : 711

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