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Brand Director
Brand DirectorPro Standard • Westbury, NY, United States
Brand Director

Brand Director

Pro Standard • Westbury, NY, United States
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About Casa Drea

Casa Drea is more than an agency — it’s a strategic and cultural force.

We are a culturally fluent, impact-driven creative partner that leads with insight, delivers with precision, and moves people — not just metrics. In partnership with Maxima Global Holdings, we combine creative leadership with operational strength to scale our vision and bring brands to life across every touchpoint.

Casa Drea offers a full-spectrum model : strategy, storytelling, cultural engagement, and experiential activation — all enhanced by AI and executed in-house. Our ambition is to become one of the world’s most influential agencies for culture-led creativity.

About the Role

Casa Drea is seeking a strategic, culture-obsessed Brand Director to lead brand development and cross-functional execution across our client roster — starting with Pro Standard. This is a leadership role for someone who can turn product drops into stories, partnerships into movements, and cultural moments into brand impact.

You’ll act as a bridge between strategy and execution — guiding narrative direction, aligning teams, and ensuring the work is rooted in purpose, product, and culture. You’ll work directly with the CEO, Creative Director, and cross-functional teams to ensure every touchpoint — from campaign decks to creator content — is on-brand, on time, and on point.

Most importantly, you’ll serve as a trusted partner — not only internally, but externally to league partners, brand collaborators, and cultural stakeholders across sport, fashion, and entertainment.

Roles & Responsibilities

Brand Strategy + Narrative Direction

  • Lead brand positioning, tone of voice, and seasonal narrative development for Pro Standard and future Casa Drea clients
  • Build campaignable story arcs that connect product, purpose, and cultural relevance
  • Guide messaging frameworks and ensure alignment across all teams and platforms
  • Partner with the CEO and Creative Director to pitch new ideas, shape seasonal direction, and push creative standards forward

Campaign Development + Rollout

  • Lead seasonal planning and cross-functional briefings across creative, social, influencer, experiential, and digital teams
  • Align campaign timing and messaging to product calendars, league moments (e.g. All-Star, Playoffs), and brand collabs
  • Ensure delivery of campaign assets across all key touchpoints — from social to retail to IRL
  • Own wrap-up reports and internal documentation to track campaign impact and process

    • Creative + Content Collaboration

  • Collaborate closely with the Creative Director to develop campaign concepts, moodboards, and visuals that reflect brand DNA
  • Work with the Social and Influencer teams to ensure campaign messaging shows up in the right format, tone, and moment
  • Partner with the Digital Team to translate brand storytelling into e-commerce, Amazon, and paid content formats
  • Provide brand alignment, structure, and oversight — not just output

    • Client + External Partner Leadership

  • Serve as a key client-facing lead — helping translate business goals into creative strategy
  • Be a direct partner to league partners (NBA, NFL, MLB, etc.), brand collaborators, and licensing stakeholders — ensuring brand representation is consistent and elevated
  • Represent the brand at key partner meetings, creative reviews, and campaign kickoffs
  • Drive confidence, clarity, and collaboration across all external relationships

    • Cross-Functional Collaboration

  • Partner daily with the CEO, Creative Director, Social Media Manager, Influencer & Seeding Manager, and Digital Team
  • Lead seasonal brand syncs, campaign planning meetings, and cross-team briefings
  • Keep all departments aligned with clear direction, timely feedback, and cultural context

    • Qualifications

  • 5-6 years of experience in brand, strategy, or creative marketing roles
  • Deep connection to and understanding of sports, music, fashion, and youth culture — this is core to the work
  • Proven success shaping brand strategy and bringing campaigns to life across platforms
  • Strong communicator and team leader — confident briefing and guiding creative teams
  • Comfortable interfacing with senior stakeholders, clients, league reps, and collaborators
  • Extremely organized, detail-oriented, and execution-minded
  • Bilingual (Spanish & English) preferred
  • Bonus : Experience in streetwear, sportswear, entertainment, or brand partnership roles.
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