Digital Content and AI Solutions Specialist

Brady Martz Digital Content Strategist

This role combines content strategy, multimedia production, process design, and AI-driven innovation to enhance Brady Martz's digital presence and streamline firmwide operations. The ideal candidate will bring strong creative and technical skills, a deep understanding of generative AI, and the ability to work independently while collaborating across practice groups.

Content & Messaging

Develop new content and summarize existing thought leadership tailored to CPA firm niche areas (e.g., construction, dealerships, financial institutions).

Create engaging collateral across formats blogs, whitepapers, presentations, video scripts, and social campaigns.

Ensure consistency of voice, brand alignment, and professional styling across all channels.

Video & Multimedia Production

Produce long- and short-form videos for websites, webinars, training, and social media.

Edit footage, add motion graphics, and optimize content for multiple platforms.

Stay up-to-date on emerging trends in video storytelling and social platform best practices.

Process & SOP Development

Create, refine, and document repeatable workflows and tools to improve efficiency.

Partner with practice leaders to streamline processes and increase adoption of marketing initiatives.

Audit existing processes and develop improvements that reduce friction and redundancy.

Performance Measurement & Reporting

Assist in designing tools and dashboards to track KPIs across campaigns, platforms, and initiatives.

Partner with leadership to translate analytics into actionable insights.

Continuously improve measurement frameworks to ensure relevance and accuracy.

AI Integration & Innovation

Identify, test, and implement generative AI tools to accelerate content creation, process automation, and analytics.

Train team members on effective AI usage and document best practices.

Act as an internal resource for leveraging AI in creative and operational contexts.